It’s Not About The House
Thank you to all who joined us for the live version of the Buyer Success Secrets Workshop last week. We recorded the sessions and will have the electronic version available soon.
I want to share with you some profound insights from one of our guest speakers, Chapman Fina, of Via Lago Clothing Boutique. Chapman is a great friend of mine and has built an incredible business in a tricky economy. She continues to thrive and create an incredibly loyal client list. To give us ideas on how we can build stronger relationships and connection with our clients, I asked her to come share how she does it.
Here are two of my favorites:
- Make your clients feel safe
- It’s not about the house
When clients come into her store, she treats them as if they have come to her house for a party. It’s about welcoming them and making them feel safe to be there. When we meet clients for the first time, whether it’s a Buyer or a Seller, they are placing a huge amount of trust in us to help them with a significant life change and large financing decision. How can we make them feel safe and comfortable with their decision?
When Chapman connects with the women in her store, it’s not about the clothes. It’s about who they are as people. Whenever I am in her store, she is always introducing me to someone new and includes a short note about what the other person does or what we might have in common. It helps everyone to feel more relaxed and connected when they are there.
She also told a great story about when I helped her buy her place. She was concerned that a street light would shine into the bedroom that would be the nursery for her new baby and that it would be too bright. So, one night we sat on the floor of the vacant house for over an hour chatting and waiting for the light to come on. That is what she remembers. It’s not about the details of the transaction. It’s about how you make your clients feel and how you take care of them.
It’s easy to get caught up in the minutia of our business and, while that is important, what matters most is being truly connected to your clients and serving what they need right now.
If you are ready to get back at it but are feeling stuck or like you are spinning in circles, join us for our October Workshop, Turbo Charge Your Business. We all know it’s about having a plan and working the plan. But, do you know which plan will get you there? Join us to find out and set yourself up for an amazing finish to 2012 and fantastic start to 2013. Click HERE for more information and to register.
Signup to receive Nicole's blog posts via email weekly:
Other Posts
What Do You LOVE About Your Business?
I’m back!!! There’s been a lot going on lately, (more on that in a later post) and it’s been a few weeks since I’ve sent you a note. Needless to say, I’ve missed you! I’ve been moving through a lot of ‘life’ lately, and there’s been a common thread in my business that has surprised…
How Do You Want Summer To Feel?
Summer is often a season of expectations not meeting reality. I used to think my perfect summer meant iced tea on the patio while reading every day. For the record, that’s never happened. And for a while, I felt bad about it — like I was missing out, like I was doing summer wrong. Until…
You’re Not Behind, There Are Infinite Options
Your in box is about to fill up with emails about us being 1/2 through the year. You know – the ones that ask if you’re on track with your goals, and offer a solution to whip you into shape for the next 6 months. If you are having a great year – I celebrate…
Letting Go Of The Hustle Sounds Great, But You’ve Got a Business To Run
To be clear, I am 100% for less hustle, more flow, manifesting, receiving, regulating my nervous system, and letting things be easier. But somewhere between: “That sounds amazing” and “I’m a real estate agent – I need to generate clients and sell houses to earn an income” Things can get confusing. Because no matter how…
The Beauty of Not Doing It Alone
Thank you for being part of this community! I learned something beautiful and powerful last week. It was vulnerable to post about recalibrating, and being in the messy middle of grieving. Yet the conversations, emails, texts and notes have meant to much. To know that we are not alone is one of the greatest gifts…
Recalibrate In a Business That Runs 24/7
It happens to me every year about this time. The need to recalibrate. In a business that can run 24/7 – it’s easy to look up one day and realize, your batteries are drained and there’s no break in sight. Side note – It doesn’t have to be a 24/7 thing, but that’s a topic…
It’s Okay For Things To Be Different
I often find myself comparing things. I compare my business this year to years past.I compare my health and fitness to where I was 10 years ago.I compare how I show up and experience different life events. On the one hand – it makes perfect sense. Our brains crave predictability. It calms our nervous system.…
I Used To Be So Afraid Of This…
I used to dread client conversations. Especially pricing conversations with sellers in a softer market, like we are in right now. I was afraid of letting them down. It came up this week with a new listing. They bought at the height of the market in 2022. Today’s prices are lower than that. How do…
What If Your Income Didn’t Depend On The Market?
There are multiple markets occurring right now – in the same cities, on the same streets. Sellers are experiencing it one way. Buyers are experiencing it another. And agents? All over the board. Same market. Completely different results. So what’s the difference? What you believe. What you look for. And how you show up. Two…
Permission To Fall Apart: The Truth About Resetting Your Energy
What if your next breakthrough is on the other side of your next melt down? There’s a side to energy and mindset work that no one talks about. Most teachings only talk about being positive. As in – ignore whatever you truly feel and pretend everything is amazing in hopes that you eventually believe it.…