What Do You Do When There Isn’t Anything To Do?
The real estate market is booming. Homes are selling in a matter of hours with multiple offers, and Buyers are turning out in droves to take advantage of the low interest rates. So why are many agents looking around, wondering, why in the heck they are not busier?
By all accounts, the real estate market is back in most areas of the country. Yet I have spoken with several agents in the last few weeks who are not as busy as is typical for this time of year. These are good agents, so what gives?
Here are 2 potential reasons:
1. Listings sell faster: You are not spending months marketing and waiting for an offer, which frees up time.
2. Buyers are waiting for inventory to show up: You are not out doing long showing tours with 8-10 houses. It’s one or two at a time as they come on the market.
*Note: Just because you may be putting in fewer hours with a client, do not, for one moment, think you are worth less! Your value comes in the experience and outcome that you create for your client and a good market is not a fool proof one. Your clients still need your expert guidance to navigate their transaction.
With all of this, it begs, the question: Once you have taken care of your clients and there is time left over, what do you do?
1. Preview: Market knowledge means more than any statistic. It will boost your confidence and keep you engaged in the market.
2. Get out of the house: When your workload is light, it’s easy to just work at home and then all of a sudden it’s been a week and you haven’t seen another soul or gotten anything done. Head into the office, even for a short period of time. It will help keep you productive.
3. Remember, real estate is a contact sport: You may not be having as many real estate meetings right now, but you still need to connect with people. Have lunch, go to events, etc. Just because it isn’t directly related to real estate doesn’t mean it doesn’t count.
4. Market to your clients about what is going on and the opportunities: When we are slow it’s easy to give up on marketing because we feel like there isn’t anything to report. You need to remind your clients consistently that you are there to help.
5. Know that you are not alone and this too shall pass. It always does. Your job is to stay engaged in the meantime so that you are poised to take advantage when things open up.
So get out there and keep at it. Focus on the things going right in your life and more will come your way.
Signup to receive Nicole's blog posts via email weekly:
Other Posts
Managing the Adrenaline / Emotional Roller Coaster of Real Estate
Closings, getting mutual on a contract, receiving a referral – there are lots of wins in real estate. Each one brings a shot of adrenaline that feels amazing. However, those moments are often short lived, with a lot of space in between. If you aren’t careful that space can fill with self doubt, insecurity or…
Read More
Why Proving Yourself Is A Bad Idea
I competed on a listing this week that I didn’t get. It was a great one too – awesome house, great clients. It was one I really wanted. When I got done pouting I took a few minutes to ask myself, ‘where did it go wrong’? Our first appointment was amazing! The second one, not…
Read More
The Secret To Success: How Awareness Transforms Everything
‘The first step towards change is awareness. The second step is acceptance. Let us not look back in anger, nor forward in fear, but around in awareness.’ – Source Unknown Last week focused on letting go of the need to play catch up. The only thing that matters is focusing on the present moment. The…
Read More
Don’t Try To Catch Up – Just Start Where You Are
I’ve spent the last few days in Virginia at my favorite real estate conference, Genuine Hustle, where I had the honor of presenting a session on asking powerful questions. It’s the most authentic, vulnerable, supportive and all around amazing group of agents that I’ve ever spent time with. They haven’t released the location or dates…
Read More
This Phone Call Brings In The Most Referrals
Can calls really translate into referrals? Are some more effective than others? When we work with clients it’s easy to go into ‘get it done’ mode. We focus on getting from contract to closing as quickly and smoothly as possible. And to be fair, that’s a big part of what our clients hire us to…
Read More
What if EVERYTHING is Working Out For You?
What happens when you have a ‘set back’ ? Does it send you into a tail spin of fear and insecurity? Do you brush it off and move on? Or – Do you view it as confirmation that you ARE on the right path, realize it wasn’t the right opportunity or situation for you, and…
Read More
Don’t Do This Alone
I was lucky enough to be invited to mastermind with these amazing agents for a few days this week. We talked business, but it was so much more than that. We talked about being intentional with our lives, the hours we worked, the struggles we face, our investment strategies (owning rental real estate of one…
Read More
Collaboration Over Competition, This Is Your Chance To Learn From The Best
What if you could stop over thinking how to run your business? What if you knew exactly what other agents do to attract clients? This is your chance! Season 2 of Secrets of Attracting Clients starts January 27th and I’m super excited for this years line up! We have 12 amazing sessions, all with ideas…
Read More
How Lowering Your Bar Can Help You Reach Your Goals
January holds a special mix of big dreams and deep insecurity for a lot of agents. If you find yourself toggling between the two – know that you’re not alone. We usually associate big dreams with big actions. So we make long to do lists as proof of our commitment to increasing our income. Often…
Read More
Success Secret: Do Less of What You Like and More of What You Love
This post was inspired by my good friend Valerie Garcia. She shared this note in her newsletter this week: Love by Jon Acuff Want a simle goal you can accomplish in 2025? Do less of what you like and more of what you love. I like watching Netflix. I love holding a book I’ve written…
Read More