What Do You Do When There Isn’t Anything To Do?
The real estate market is booming. Homes are selling in a matter of hours with multiple offers, and Buyers are turning out in droves to take advantage of the low interest rates. So why are many agents looking around, wondering, why in the heck they are not busier?
By all accounts, the real estate market is back in most areas of the country. Yet I have spoken with several agents in the last few weeks who are not as busy as is typical for this time of year. These are good agents, so what gives?
Here are 2 potential reasons:
1. Listings sell faster: You are not spending months marketing and waiting for an offer, which frees up time.
2. Buyers are waiting for inventory to show up: You are not out doing long showing tours with 8-10 houses. It’s one or two at a time as they come on the market.
*Note: Just because you may be putting in fewer hours with a client, do not, for one moment, think you are worth less! Your value comes in the experience and outcome that you create for your client and a good market is not a fool proof one. Your clients still need your expert guidance to navigate their transaction.
With all of this, it begs, the question: Once you have taken care of your clients and there is time left over, what do you do?
1. Preview: Market knowledge means more than any statistic. It will boost your confidence and keep you engaged in the market.
2. Get out of the house: When your workload is light, it’s easy to just work at home and then all of a sudden it’s been a week and you haven’t seen another soul or gotten anything done. Head into the office, even for a short period of time. It will help keep you productive.
3. Remember, real estate is a contact sport: You may not be having as many real estate meetings right now, but you still need to connect with people. Have lunch, go to events, etc. Just because it isn’t directly related to real estate doesn’t mean it doesn’t count.
4. Market to your clients about what is going on and the opportunities: When we are slow it’s easy to give up on marketing because we feel like there isn’t anything to report. You need to remind your clients consistently that you are there to help.
5. Know that you are not alone and this too shall pass. It always does. Your job is to stay engaged in the meantime so that you are poised to take advantage when things open up.
So get out there and keep at it. Focus on the things going right in your life and more will come your way.
Signup to receive Nicole's blog posts via email weekly:
Other Posts
What Do You LOVE About Your Business?
I’m back!!! There’s been a lot going on lately, (more on that in a later post) and it’s been a few weeks since I’ve sent you a note. Needless to say, I’ve missed you! I’ve been moving through a lot of ‘life’ lately, and there’s been a common thread in my business that has surprised…
How Do You Want Summer To Feel?
Summer is often a season of expectations not meeting reality. I used to think my perfect summer meant iced tea on the patio while reading every day. For the record, that’s never happened. And for a while, I felt bad about it — like I was missing out, like I was doing summer wrong. Until…
You’re Not Behind, There Are Infinite Options
Your in box is about to fill up with emails about us being 1/2 through the year. You know – the ones that ask if you’re on track with your goals, and offer a solution to whip you into shape for the next 6 months. If you are having a great year – I celebrate…
Letting Go Of The Hustle Sounds Great, But You’ve Got a Business To Run
To be clear, I am 100% for less hustle, more flow, manifesting, receiving, regulating my nervous system, and letting things be easier. But somewhere between: “That sounds amazing” and “I’m a real estate agent – I need to generate clients and sell houses to earn an income” Things can get confusing. Because no matter how…
The Beauty of Not Doing It Alone
Thank you for being part of this community! I learned something beautiful and powerful last week. It was vulnerable to post about recalibrating, and being in the messy middle of grieving. Yet the conversations, emails, texts and notes have meant to much. To know that we are not alone is one of the greatest gifts…
Recalibrate In a Business That Runs 24/7
It happens to me every year about this time. The need to recalibrate. In a business that can run 24/7 – it’s easy to look up one day and realize, your batteries are drained and there’s no break in sight. Side note – It doesn’t have to be a 24/7 thing, but that’s a topic…
It’s Okay For Things To Be Different
I often find myself comparing things. I compare my business this year to years past.I compare my health and fitness to where I was 10 years ago.I compare how I show up and experience different life events. On the one hand – it makes perfect sense. Our brains crave predictability. It calms our nervous system.…
I Used To Be So Afraid Of This…
I used to dread client conversations. Especially pricing conversations with sellers in a softer market, like we are in right now. I was afraid of letting them down. It came up this week with a new listing. They bought at the height of the market in 2022. Today’s prices are lower than that. How do…
What If Your Income Didn’t Depend On The Market?
There are multiple markets occurring right now – in the same cities, on the same streets. Sellers are experiencing it one way. Buyers are experiencing it another. And agents? All over the board. Same market. Completely different results. So what’s the difference? What you believe. What you look for. And how you show up. Two…
Permission To Fall Apart: The Truth About Resetting Your Energy
What if your next breakthrough is on the other side of your next melt down? There’s a side to energy and mindset work that no one talks about. Most teachings only talk about being positive. As in – ignore whatever you truly feel and pretend everything is amazing in hopes that you eventually believe it.…