Are you communicating with your clients the way they want or are you spewing out noise pollution?
Here’s an example of what I mean.
I recently interviewed a guy for help with putting together a new program. Someone, whom I really respect, referred me to him so I was excited to hear what he had to say. However, all I had was the guys name. No website, bio or anything else. We got on the phone and the first 10 minutes were him giving me his resume and qualifications. I’ll be honest, it was noise pollution. No one wants to listen to someone drone on and on about how great they are feeling obligated to “ooh and ahh” in all the appropriate spots.
The interesting thing is, I actually wanted to know this information, it’s how it was delivered that I didn’t like.
Here’s what I would have preferred.
Before our talk, send me a link to your website with your resume and qualifications on it. I actually want to know this stuff, I just want to be able to learn about it on my own time. Then when we talk we can get right to the heart of the matter. I also would have shown up differently for the call. Without the information I was guarded and concerned that he was more concerned about closing the sale than delivering on his promise.
Take a look at your client interactions from your client’s perspective. Make sure that you are getting them the information in the order and format that they want.