Don’t Fail Yourself
“What do you do when the market is down?”
Someone asked me this question yesterday, and my reaction surprised me. Not so much what I said, but how strongly I felt about it.
It doesn’t matter what the market is doing. Markets go through cycles, but what your business does within that cycle is up to you. In active markets I have seen agents struggle and in slow markets I have seen agents have their best year ever.
This holds true seasonally as well. The 4th quarter is one of my busiest times of the year, when everyone else is taking time off because they don’t think anyone buys or sells real estate during the holidays. There are lots of opportunities to sell real estate in the 4th quarter if you know where to look and what to do.
Whether you succeed or flounder is up to you, not the market. I see too many agents use the market as the excuse for why their business isn’t doing well.
YOU make your own market. Stop failing yourself and giving your power over to something that you cannot control.
The market may change the parameters of what your clients need from you, but there is ALWAYS business to be done.
Business is a contact sport.
Your job is to be in contact with properties and people. When you are busy, the contact comes automatically. You have people to call and homes to show. When your business is slow those things do not happen automatically and you need to pro actively generate ways to create contact.
Creating contact means things like previewing homes so that you know exactly what is happening in your market, calling clients to touch base, taking people to lunch, or find other ways to get together.
With contact, your business is guaranteed to do well regardless of the market.
Admittedly easier said than done sometimes. It’s important to have systems of accountability set up that keep you on track and taking action. If you find that you flounder in these situations, stay tuned. I’ve got a program coming in October that will take you behind the scenes in my business to show you exactly what I do each day that you can use as well.
Signup to receive Nicole's blog posts via email weekly:
Other Posts
Collaboration Over Competition, This Is Your Chance To Learn From The Best
What if you could stop over thinking how to run your business? What if you knew exactly what other agents do to attract clients? This is your chance! Season 2 of Secrets of Attracting Clients starts January 27th and I’m super excited for this years line up! We have 12 amazing sessions, all with ideas…
Read More
How Lowering Your Bar Can Help You Reach Your Goals
January holds a special mix of big dreams and deep insecurity for a lot of agents. If you find yourself toggling between the two – know that you’re not alone. We usually associate big dreams with big actions. So we make long to do lists as proof of our commitment to increasing our income. Often…
Read More
Success Secret: Do Less of What You Like and More of What You Love
This post was inspired by my good friend Valerie Garcia. She shared this note in her newsletter this week: Love by Jon Acuff Want a simle goal you can accomplish in 2025? Do less of what you like and more of what you love. I like watching Netflix. I love holding a book I’ve written…
Read More
Is How You’re Working Really Working For You?
Welcome to 2025! I love New Years Day – the feeling of a fresh slate, a world of possibilities available with 365 beautiful days ahead to create magic. As we embark on a new year, set goals and make plans here’s one question that’s worthy of pondering: Is how your working really working for you?…
Read More
Do All Things With Great Love
Do All Things With Great Love As we head into next week with Christmas and Hanukkah this feels like the perfect reminder. Whether you celebrate the holidays or not, next week can be a bit much. It’s easy to get caught up in a whirlwind of what you ‘should do’ or ‘have to do’. Before…
Read More
Wondering about 2025? Relax, You Already Have Clients Ready To Go, I’ll Show You Where To Find Them
Spoiler alert, you already have clients ready to go for 2025 – but you might not realize it yet. Right about now agents start looking to the new year wondering: Where will your clients come from? Can you do this again? What new marketing plans do you need? How much will they cost? Before you…
Read More
The Real Reason We Started Experiences vs Stuff for the Holidays
We’ve been doing experiences vs stuff with the boys for years. This year we are in Palm Springs loving the sunshine. It’s a tradition we all look forward to. We’ve gone all sorts of places: Maui, Boston, New York, Costa Rica, and Ireland just to name a few. On the last night, we pick a…
Read More
Action Plan vs Business Plan
Is it just me, or does business planning overwhelm you? I’ve tried doing a traditional plan over the years. One where you: Set an income goal Figure out your average price point and income Use that to calculate the number of sales required Break it down to how many referrals to convert to appointments to…
Read More
A Common Misconception About Mindset and Energy Work…
It doesn’t mean you’re happy all the time. Pretending that ‘it’s all good’ when it’s not isn’t helpful. I’ve been doing a lot of teaching around this in my masterminds lately, and it really hit home for a lot of people this week. Emotions are meant to be felt – all of them. They are…
Read More
The #1 Question Agents Don’t Ask, But Should
If I told you one question could lead to happier clients, and more sleep for you would you add it to your conversations? I’ve coached hundreds of agents, and every time I bring up this one question it ends up in a blank stare followed by – I never thought to ask that. Ready for…
Read More