Don’t Fail Yourself

Happy Attractive Hispanic Woman Holding Sold Sign In Front of House.

You can do it!“What do you do when the market is down?”

Someone asked me this question yesterday, and my reaction surprised me. Not so much what I said, but how strongly I felt about it.

It doesn’t matter what the market is doing. Markets go through cycles, but what your business does within that cycle is up to you. In active markets I have seen agents struggle and in slow markets I have seen agents have their best year ever.

This holds true seasonally as well. The 4th quarter is one of my busiest times of the year, when everyone else is taking time off because they don’t think anyone buys or sells real estate during the holidays. There are lots of opportunities to sell real estate in the 4th quarter if you know where to look and what to do.

Whether you succeed or flounder is up to you, not the market. I see too many agents use the market as the excuse for why their business isn’t doing well.

YOU make your own market. Stop failing yourself and giving your power over to something that you cannot control.

The market may change the parameters of what your clients need from you, but there is ALWAYS business to be done.

Business is a contact sport.

Your job is to be in contact with properties and people. When you are busy, the contact comes automatically. You have people to call and homes to show. When your business is slow those things do not happen automatically and you need to pro actively generate ways to create contact.

Creating contact means things like previewing homes so that you know exactly what is happening in your market, calling clients to touch base, taking people to lunch, or find other ways to get together.

With contact, your business is guaranteed to do well regardless of the market.

Admittedly easier said than done sometimes. It’s important to have systems of accountability set up that keep you on track and taking action. If you find that you flounder in these situations, stay tuned. I’ve got a program coming in October that will take you behind the scenes in my business to show you exactly what I do each day that you can use as well.


Leave a Comment

Signup to receive Nicole's blog posts via email weekly:

Other Posts

You Don’t Need To Know All The Steps – Just The Next One

November 30, 2023

Today is December 1st. Which means 2024 is right around the corner. No sooner do we finish celebrating the accomplishments from this year – we reset the counters to zero and look to create something new. We list our goals, envision our future and formulate action plans. All necessary parts of the process. But what…

Read More

When To Let It Be and When to Course Correct

November 17, 2023

I’m over here at my Dad’s still this week. I’ll be here for a total of 11 days. I love the time with him, but his internet is the WORST. I’m actually using my phone as a hot spot to write this post because the internet is so unstable. I’m all for taking time to…

Read More

Foggy Drives and Sunny Mornings

November 10, 2023

I’m over at my Dad’s in Sandpoint, Idaho this weekend. For a variety of reasons I headed over early yesterday, like 5:45am early. I love the drive East, the beauty of the mountains, the way my shoulders relax when I hit the wide open spaces of Eastern Washington, all of it. Yesterday I drove into…

Read More

Now What? Where Do We Go From Here?

November 2, 2023

Wow! Talk about stepping into a bigger version of yourself! Last week was definitely that for me. I had the honor of being the emcee and a speaker at Windermere’s e3 event. Not only did I get to step into a bigger version of me, I was able to see others do the same as…

Read More

What Do I (You) Have To Offer?

October 20, 2023

Imposter syndrome. It’s a thing, and it can show up no matter how old you are or how long you have been doing something. It’s come up a lot this week. As I prepare to emcee e3, an amazing event put on by agents, for agents, I’ve had the pleasure of connecting with many of…

Read More

I Didn’t See That One Coming!

October 13, 2023

Wow! Our Energy + Systems = Business Planning Success class is officially sold out, and we are still 3 weeks away! When Diane Terry and I teamed up to host a business planning class, we knew it would be valuable, but we have been blown away by the response. Not only is it sold out,…

Read More

Does Your Business Need A Plan? Diane Terry and I Have You Covered

October 6, 2023

It’s that time of year again! It’s Business Planning time! There’s a lot going on in the world right now. It can be easy to think – why bother making a plan, I can’t control things like interest rates and inventory levels. I’ll just wait and see what happens. And yet, you instinctively know that…

Read More

When 1 + 1 = 1,000,000 Try This Combo For The Win

September 28, 2023

When I was younger, I was laser focused on my goals. You couldn’t knock me off track if you tried. And then something  changed. Looking back, I could ‘blame’ it on getting married and starting a family, saying they pulled my focus. But I KNOW that isn’t entirely true. I love Gary and my boys…

Read More

The Universe Wanted You To Hear This Today

September 22, 2023

It’s okay to want more than you have now In fact, your wanting more SERVES THE WORLD Your desires have come to you for a specific purpose The Universe WANTS you to be happy and fulfilled Your pursuit of your heart’s deepest desires TEACHES THOSE AROUND YOU HOW TO DO THE SAME for themselves Conversely,…

Read More

It’s Finally Here! Everyday Energy: 4 Weeks to The Foundation of Your Dream Life

September 15, 2023

Just imagine… You’re finally able to sit back, relax and enjoy all of the amazing success you’ve had. Imagine waking up to a life that lights you up again. Consistently. Day in. Day out. How would it feel knowing that you are completely calm, relaxed, fulfilled and everything is working out? How would it feel…

Read More