Did You Forget This While You Were Shopping Yesterday?

Sales bullseyeYesterday was Black Friday. Were you up in the wee hours of the morning searching for deals? Did you shop local? Did you stay away from the stores in favor of something else?

Buying gifts for others as an expression of love and gratitude is a wonderful thing to do. But don’t forget the most important thing to spend money on ~ Your Business.

One of the questions I am often asked is: how to market on a limited budget. There are a lot of options out there, but some pay out better than others.

In keeping with the 12 days of Christmas theme, here are 12 things you can do to market your business, each of which costs less than $1 and yields exponential rewards:

  1. Be on time: This may not sound like marketing, but it absolutely is. It costs 7 times more to obtain a new client than to keep the one you have. Showing up on time is a sign of respect. Let them know that their business matters to you.
  2. Return phone calls and emails promptly: This is similar to #1, but warrants saying. Sad, but true, many agents / business owners are terrible at this. A little communication goes a long way towards not only completing your current transaction, but also for repeat and referral business.
  3. FORD Phone Calls: Ahhh, the dreaded phone call. Virtually free and yet emphatically avoided. What if I told you the next person you called held the key to your next $100,000 in income? Would you pick up the phone? News flash: THEY DO. You never know where your next client will come from and sometimes those innocent FORD (Family / Occupation / Recreation / Dreams) calls make all of the difference.
  4. Note Cards: Hand written with a real stamp. I could go on for days about the difference these can make in your business.
  5. Social media: Without a plan it can be an enormous time suck. Done with intention it can be a huge source of business.
  6. Database: If you do not have a database that is set up to help you communicate with your clients on a regular basis, you don’t have a business.
  7. Buyer and Seller Book: Never show up to a client appointment empty-handed.
  8. Monthly mailings: Putting this in the under $1 category is a stretch, but it is less than $1 a person to keep in touch with your clients each month. Map out a plan of what to mail for the next 12 months and get it ready to go.
  9. Open houses: Real estate, just like any business is a contact sport. Open houses are a great way to meet people. If you don’t do open houses make sure you have something in your business plan that connects you with new people on a regular basis.
  10. Website: Your website is essentially your online resume. It doesn’t have to be fancy, but it does have to be there.
  11. Online reviews: They’re essential for doing business today. Make sure you are reaching out to clients for reviews. Don’t get too caught up on where they post them, just get going. My two favorites are Zillow and Yelp.
  12. Be unique: When consumers view things as being the exact same price is the only differentiator. To earn your fee and gain client loyalty find ways to express who YOU are and what makes you different.

If you are struggling with where to spend your marketing dollars, or having a plan to reach your goals, then join us on Tuesday, December 9th for the Bullet Proof Your 2015 Business Plan workshop. Click Here for more details and to register.

To your Success!

Leave a Comment





Signup to receive Nicole's blog posts via email weekly:

Other Posts

What if EVERYTHING is Working Out For You?

February 7, 2025

What happens when you have a ‘set back’ ? Does it send you into a tail spin of fear and insecurity? Do you brush it off and move on? Or – Do you view it as confirmation that you ARE on the right path, realize it wasn’t the right opportunity or situation for you, and…

Read More

Don’t Do This Alone

January 24, 2025

I was lucky enough to be invited to mastermind with these amazing agents for a few days this week. We talked business, but it was so much more than that. We talked about being intentional with our lives, the hours we worked, the struggles we face, our investment strategies (owning rental real estate of one…

Read More

Collaboration Over Competition, This Is Your Chance To Learn From The Best

January 17, 2025

What if you could stop over thinking how to run your business? What if you knew exactly what other agents do to attract clients? This is your chance! Season 2 of Secrets of Attracting Clients starts January 27th and I’m super excited for this years line up! We have 12 amazing sessions, all with ideas…

Read More

How Lowering Your Bar Can Help You Reach Your Goals

January 10, 2025

January holds a special mix of big dreams and deep insecurity for a lot of agents. If you find yourself toggling between the two – know that you’re not alone. We usually associate big dreams with big actions. So we make long to do lists as proof of our commitment to increasing our income. Often…

Read More

Success Secret: Do Less of What You Like and More of What You Love

January 3, 2025

This post was inspired by my good friend Valerie Garcia. She shared this note in her newsletter this week: Love by Jon Acuff Want a simle goal you can accomplish in 2025? Do less of what you like and more of what you love. I like watching Netflix. I love holding a book I’ve written…

Read More

Is How You’re Working Really Working For You?

January 1, 2025

Welcome to 2025! I love New Years Day – the feeling of a fresh slate, a world of possibilities available with 365 beautiful days ahead to create magic. As we embark on a new year, set goals and make plans here’s one question that’s worthy of pondering: Is how your working really working for you?…

Read More

Do All Things With Great Love

December 20, 2024

Do All Things With Great Love As we head into next week with Christmas and Hanukkah this feels like the perfect reminder. Whether you celebrate the holidays or not, next week can be a bit much. It’s easy to get caught up in a whirlwind of what you ‘should do’ or ‘have to do’. Before…

Read More

Wondering about 2025? Relax, You Already Have Clients Ready To Go, I’ll Show You Where To Find Them

December 13, 2024

Spoiler alert, you already have clients ready to go for 2025 – but you might not realize it yet. Right about now agents start looking to the new year wondering: Where will your clients come from? Can you do this again? What new marketing plans do you need? How much will they cost? Before you…

Read More

The Real Reason We Started Experiences vs Stuff for the Holidays

November 29, 2024

We’ve been doing experiences vs stuff with the boys for years. This year we are in Palm Springs loving the sunshine. It’s a tradition we all look forward to. We’ve gone all sorts of places: Maui, Boston, New York, Costa Rica, and Ireland just to name a few. On the last night, we pick a…

Read More

Action Plan vs Business Plan

November 22, 2024

Is it just me, or does business planning overwhelm you? I’ve tried doing a traditional plan over the years. One where you: Set an income goal Figure out your average price point and income Use that to calculate the number of sales required Break it down to how many referrals to convert to appointments to…

Read More