How Clear Is Your Intention?

Sales bullseye
2 weeks ago I had a conversation about goal setting with another agent. During a class in October she was asked to write down what she wanted to accomplish by the end of the first quarter. We were celebrating her having achieved those things.

Admittedly, I waffle on goal setting. I like the idea of it, but feel that it has the potential to be counter productive.

But the idea of short-term goals intrigued me.

My general issue with goals that are a year or more out is that they leave you in this no mans land of “am I going to make it or not” for so long that it’s easy to give up.

Short term goals however:

  • Require a shorter burst of energy. You can’t function at 100% every day. But short bursts of energy and concentration are possible and more engaging.
  • Provide faster feedback. The problem with a 1 year goal is that you have to wait an entire year to know if what you are doing will work. You don’t have to be obsessed with instant gratification to know that most people are not going to make it that long. Short term goals provide faster feedback allowing you to course correct along the way, giving you a greater chance of reaching the long term goal.
  • They force you to focus. This is the best part of short-term goals. With long-range planning we tend to clutter our list with too many options. Condensing the timeframe forces you to pare things down.

Gary and I had a conversation about this over the weekend. I asked him: if he could only accomplish one goal in the next 30 days what would it be? He pretty quickly came up with one clear answer.

I, on the other hand, had a tough time. I think I came up with 8. First it was deciding which area of my life I should focus on: health, business, financial, relationship? If I had one goal in each category would that still count as one goal? I’m not sure if I set the goal properly so I should probably have back up goal in each category.

It surprised me that I had such a difficult time with the exercise. It actually took me a few days to narrow it down to one goal.

Why is this?

Fear of loss. If I don’t focus on something it will not get done and I’ll fall further behind. I have to also admit to being an over achiever. I tend to think that I can get more done than than is realistic.

My intention is great, but it doesn’t always match my actions because time becomes a factor.

Reality check: Currently nothing is getting done, so focusing on one thing for 30 days actually puts you further ahead, not behind.

Case in point: For the last few years I have been focusing on building a training company to help agents with their business and also doing real estate. While I was making progress it was slow going. I constantly felt scattered and strapped for time.

Last year I made the decision to focus my efforts on real estate. To narrow the focus. Yes, I still do some training, but it’s mostly local. I’m not traveling all over the place right now to teach. The result, I doubled my real estate business last year.

It requires a mindset focused on clear intention.

Scattered intention feels frustrating, draining and like you are stuck in a cul de sac going round and round with no way out.

Clear intention feels exciting, invigorating and powerful.

I invite you to do some spring cleaning on your intentions this next week and narrow it down. Know that by letting go of some and focusing on others you actually make it easier to move forward on all of them.

To your success!
Nicole

PS: If you need some help clarifying your goals and rejuvenating your business, the next round of the mentorship group starts April 14th. Here’s the link with more information and to get started.

Leave a Comment





Signup to receive Nicole's blog posts via email weekly:

Other Posts

The Real Reason We Started Experiences vs Stuff for the Holidays

November 29, 2024

We’ve been doing experiences vs stuff with the boys for years. This year we are in Palm Springs loving the sunshine. It’s a tradition we all look forward to. We’ve gone all sorts of places: Maui, Boston, New York, Costa Rica, and Ireland just to name a few. On the last night, we pick a…

Read More

Action Plan vs Business Plan

November 22, 2024

Is it just me, or does business planning overwhelm you? I’ve tried doing a traditional plan over the years. One where you: Set an income goal Figure out your average price point and income Use that to calculate the number of sales required Break it down to how many referrals to convert to appointments to…

Read More

A Common Misconception About Mindset and Energy Work…

November 8, 2024

It doesn’t mean you’re happy all the time. Pretending that ‘it’s all good’ when it’s not isn’t helpful. I’ve been doing a lot of teaching around this in my masterminds lately, and it really hit home for a lot of people this week. Emotions are meant to be felt – all of them. They are…

Read More

The #1 Question Agents Don’t Ask, But Should

October 11, 2024

If I told you one question could lead to happier clients, and more sleep for you would you add it to your conversations? I’ve coached hundreds of agents, and every time I bring up this one question it ends up in a blank stare followed by – I never thought to ask that. Ready for…

Read More

If You’re Afraid To Take A Vacation Because You’ll Lose Clients – Read This

October 4, 2024

You’re ready for a vacation, but there’s a voice in your head telling you now is not the time. You have clients that might need help. Or, you don’t have any clients and can’t risk being gone when they finally call. You’re afraid that if they even get a hint that you are somewhere else…

Read More

Your Business Is Meant To Support Your Life Not BE Your Life

September 27, 2024

Here’s what most agents think when they get into real estate: This is going to be amazing! I now have unlimited income potential, the ability to set my own hours, and live a great life. And then one of two things usually happens: You either get busy and push off life until things calm down…

Read More

Announcing The Prosper Mastermind: The Secret to A Profitable Business and An Amazing Life

September 20, 2024

It’s been a heck of a year. You’re proud of yourself for having made it this far. You’ve got lots to celebrate, but if you’re being honest, there are some things that need to change if you’re going to keep doing real estate going forward. Maybe its: Income consistency – The feast / famine thing…

Read More

Expand Your Window of Opportunity

September 13, 2024

Crisp mornings, pumpkin spice lates, leaves that change to vibrant hues of gold and orange –  and a clock that seems to tick louder by the day when it comes to income goals for 2024. Welcome to Fall. In the past, I would get really anxious right about now. I would look at the calendar…

Read More

A Message From Your Future Self

September 6, 2024

There is a future you who is glad you never gave up. Keep going! Things may not be as dire as wanting to give up, but September can bring a sense of urgency in real estate.  You look at the calendar and realize there is only so much time to make close transaction before the…

Read More

It’s Okay To Opt Out Of The Conversation

August 29, 2024

It’s been 2 weeks since the NAR settlement. How’s it going? Scratch that – don’t answer that. Better yet, don’t ask the question in the first place. Yes, there have been major changes in our industry. The impact to our business, depends on who you ask. I’ve talked to agents who: Can’t get Sellers to…

Read More