Market Your System
You market your name, image, track record, sales, but have you ever marketed your system?
Just like a Brewery, you have a process that gets your clients from Point A (your initial meeting) to Point B (sold and closed).
If you ask most agents what their system is, you’ll likely get a blank stare combined with something like “I don’t really have a system, it’s all in my head”. or “Each transaction is different so I can’t systematize things, because I never know what will come up”.
Real estate agents inherently avoid systems. We all say we want them, but at the end of the day we resist them. The fear is that they will be confining and restrictive.
The opposite is true. Structure aka a system gives you freedom. It also gives your clients confidence. A HUGE part in building a sustainable business.
The good news is, you actually have them, you just don’t realize it.
Learning how to articulate it will build your confidence and help your clients to say yes to you.
Consider this:
- When listing a house, in what order do things happen? Do you do an inspection, or does the Buyer? Do you stage the house before the carpets are cleaned, or after? Do you do open houses? If so, do you do them on the 1st weekend or wait?
- When working with a buyer: Do they meet with a lender before or after they find their dream house? Do you look at homes during the week, or wait until the weekend? Do you do the appraisal before or after the inspection?
- How do your communicate with your clients and how often will they hear from you?
You might not realize it, but all of these steps are carefully choreographed to create a specific result for your client.
They may seem ordinary, but all agents are different and the way you work with clients is unique to you.
Take the time to write down your system and share it with your clients.
Systems instill confidence. Systems create value. Systems make you referable.
To your success!
Nicole
Signup to receive Nicole's blog posts via email weekly:
Other Posts
Collaboration Over Competition, This Is Your Chance To Learn From The Best
What if you could stop over thinking how to run your business? What if you knew exactly what other agents do to attract clients? This is your chance! Season 2 of Secrets of Attracting Clients starts January 27th and I’m super excited for this years line up! We have 12 amazing sessions, all with ideas…
Read More
How Lowering Your Bar Can Help You Reach Your Goals
January holds a special mix of big dreams and deep insecurity for a lot of agents. If you find yourself toggling between the two – know that you’re not alone. We usually associate big dreams with big actions. So we make long to do lists as proof of our commitment to increasing our income. Often…
Read More
Success Secret: Do Less of What You Like and More of What You Love
This post was inspired by my good friend Valerie Garcia. She shared this note in her newsletter this week: Love by Jon Acuff Want a simle goal you can accomplish in 2025? Do less of what you like and more of what you love. I like watching Netflix. I love holding a book I’ve written…
Read More
Is How You’re Working Really Working For You?
Welcome to 2025! I love New Years Day – the feeling of a fresh slate, a world of possibilities available with 365 beautiful days ahead to create magic. As we embark on a new year, set goals and make plans here’s one question that’s worthy of pondering: Is how your working really working for you?…
Read More
Do All Things With Great Love
Do All Things With Great Love As we head into next week with Christmas and Hanukkah this feels like the perfect reminder. Whether you celebrate the holidays or not, next week can be a bit much. It’s easy to get caught up in a whirlwind of what you ‘should do’ or ‘have to do’. Before…
Read More
Wondering about 2025? Relax, You Already Have Clients Ready To Go, I’ll Show You Where To Find Them
Spoiler alert, you already have clients ready to go for 2025 – but you might not realize it yet. Right about now agents start looking to the new year wondering: Where will your clients come from? Can you do this again? What new marketing plans do you need? How much will they cost? Before you…
Read More
The Real Reason We Started Experiences vs Stuff for the Holidays
We’ve been doing experiences vs stuff with the boys for years. This year we are in Palm Springs loving the sunshine. It’s a tradition we all look forward to. We’ve gone all sorts of places: Maui, Boston, New York, Costa Rica, and Ireland just to name a few. On the last night, we pick a…
Read More
Action Plan vs Business Plan
Is it just me, or does business planning overwhelm you? I’ve tried doing a traditional plan over the years. One where you: Set an income goal Figure out your average price point and income Use that to calculate the number of sales required Break it down to how many referrals to convert to appointments to…
Read More
A Common Misconception About Mindset and Energy Work…
It doesn’t mean you’re happy all the time. Pretending that ‘it’s all good’ when it’s not isn’t helpful. I’ve been doing a lot of teaching around this in my masterminds lately, and it really hit home for a lot of people this week. Emotions are meant to be felt – all of them. They are…
Read More
The #1 Question Agents Don’t Ask, But Should
If I told you one question could lead to happier clients, and more sleep for you would you add it to your conversations? I’ve coached hundreds of agents, and every time I bring up this one question it ends up in a blank stare followed by – I never thought to ask that. Ready for…
Read More