Market Your System
You market your name, image, track record, sales, but have you ever marketed your system?
Just like a Brewery, you have a process that gets your clients from Point A (your initial meeting) to Point B (sold and closed).
If you ask most agents what their system is, you’ll likely get a blank stare combined with something like “I don’t really have a system, it’s all in my head”. or “Each transaction is different so I can’t systematize things, because I never know what will come up”.
Real estate agents inherently avoid systems. We all say we want them, but at the end of the day we resist them. The fear is that they will be confining and restrictive.
The opposite is true. Structure aka a system gives you freedom. It also gives your clients confidence. A HUGE part in building a sustainable business.
The good news is, you actually have them, you just don’t realize it.
Learning how to articulate it will build your confidence and help your clients to say yes to you.
Consider this:
- When listing a house, in what order do things happen? Do you do an inspection, or does the Buyer? Do you stage the house before the carpets are cleaned, or after? Do you do open houses? If so, do you do them on the 1st weekend or wait?
- When working with a buyer: Do they meet with a lender before or after they find their dream house? Do you look at homes during the week, or wait until the weekend? Do you do the appraisal before or after the inspection?
- How do your communicate with your clients and how often will they hear from you?
You might not realize it, but all of these steps are carefully choreographed to create a specific result for your client.
They may seem ordinary, but all agents are different and the way you work with clients is unique to you.
Take the time to write down your system and share it with your clients.
Systems instill confidence. Systems create value. Systems make you referable.
To your success!
Nicole
Signup to receive Nicole's blog posts via email weekly:
Other Posts
Letter to My Younger Self
Today is my birthday. For me, birthdays are a beautiful mix of celebration, anticipation and reflection. This post is dedicated to reflections. Things I wish I could tell my younger self. Imposter syndrome is normal! You’ve spent so much time doubting yourself. Feeling like everyone else knows what they are doing while you’re still trying…
Read More
Managing the Adrenaline / Emotional Roller Coaster of Real Estate
Closings, getting mutual on a contract, receiving a referral – there are lots of wins in real estate. Each one brings a shot of adrenaline that feels amazing. However, those moments are often short lived, with a lot of space in between. If you aren’t careful that space can fill with self doubt, insecurity or…
Read More
Why Proving Yourself Is A Bad Idea
I competed on a listing this week that I didn’t get. It was a great one too – awesome house, great clients. It was one I really wanted. When I got done pouting I took a few minutes to ask myself, ‘where did it go wrong’? Our first appointment was amazing! The second one, not…
Read More
The Secret To Success: How Awareness Transforms Everything
‘The first step towards change is awareness. The second step is acceptance. Let us not look back in anger, nor forward in fear, but around in awareness.’ – Source Unknown Last week focused on letting go of the need to play catch up. The only thing that matters is focusing on the present moment. The…
Read More
Don’t Try To Catch Up – Just Start Where You Are
I’ve spent the last few days in Virginia at my favorite real estate conference, Genuine Hustle, where I had the honor of presenting a session on asking powerful questions. It’s the most authentic, vulnerable, supportive and all around amazing group of agents that I’ve ever spent time with. They haven’t released the location or dates…
Read More
This Phone Call Brings In The Most Referrals
Can calls really translate into referrals? Are some more effective than others? When we work with clients it’s easy to go into ‘get it done’ mode. We focus on getting from contract to closing as quickly and smoothly as possible. And to be fair, that’s a big part of what our clients hire us to…
Read More
What if EVERYTHING is Working Out For You?
What happens when you have a ‘set back’ ? Does it send you into a tail spin of fear and insecurity? Do you brush it off and move on? Or – Do you view it as confirmation that you ARE on the right path, realize it wasn’t the right opportunity or situation for you, and…
Read More
Don’t Do This Alone
I was lucky enough to be invited to mastermind with these amazing agents for a few days this week. We talked business, but it was so much more than that. We talked about being intentional with our lives, the hours we worked, the struggles we face, our investment strategies (owning rental real estate of one…
Read More
Collaboration Over Competition, This Is Your Chance To Learn From The Best
What if you could stop over thinking how to run your business? What if you knew exactly what other agents do to attract clients? This is your chance! Season 2 of Secrets of Attracting Clients starts January 27th and I’m super excited for this years line up! We have 12 amazing sessions, all with ideas…
Read More
How Lowering Your Bar Can Help You Reach Your Goals
January holds a special mix of big dreams and deep insecurity for a lot of agents. If you find yourself toggling between the two – know that you’re not alone. We usually associate big dreams with big actions. So we make long to do lists as proof of our commitment to increasing our income. Often…
Read More