You’re Making Calls and Sending Cards, But It’s Not Working


RK Green with Nicole Mangina 114rEver experience this?

Why is it that sometimes clients seem to show up without us doing anything, and other times we doing everything right, and yet, the phone isn’t ringing?

Ever feel like it’s working for everyone else, but not for you?

I can’t tell you how many meetings I have been in with agents raving about how busy they were, and I wanted to crawl under the table because I had nothing going on.

Here’s what I know after 20 years in real estate:

We all go in cycles. My business cycles tend to run the opposite of everyone else. Sure enough I would see those same agents a few months later, and they had the same look of panic in their eyes that I had at our previous meeting. But this time, I would be the one who was gloriously busy.

Here’s the part that most agents forget, though, and why they struggle.

Results are not linear, and they take time.

Results are not linear:

Meaning rarely do I call a client and they give me business on the spot. Rarely does someone call and say “I just got your postcard in the mail and had to call you to sell my house”. But the calls do come. Don’t worry so much about trying to connect the dots of who you call, and where the business comes from. It can be counter productive.

Results take time:

This is the key to the delima I posed at the beginning. When those clients show up magically, it is from the phone calls, cards, etc that you sent 60-120 days ago. When you are making calls and not getting results, it’s because you are at the beginning of the cycle, and it’s a building process. When we get busy we stop doing the things that bring in business, which is why we struggle with the feast  / famine cycle of the business.

Stay the course.

I can’t tell you how many times I have been diligent about making phone calls etc and felt like it wasn’t working. Then all of a sudden, right about the time I was ready to give up, something happened and the clients started rolling in at a wonderful and surprising rate.

So don’t give up. Keep at it, knowing that you are closer than you think. The difference between agents who success and those who struggle is the ability to push through the fear and frustration and keep going.

To your success!


Leave a Comment

Signup to receive Nicole's blog posts via email weekly:

Other Posts

It’s Your Responsibility To Shine Bright

April 12, 2024

Because when you do, you light up the world. I saw this quote on instagram and it seemed perfect for today’s post. A beautiful reminder that it is okay to be the shiniest version of ourselves. Not only is it okay, the world is better for it. I started a series on social media this…

Read More

What Comes First – Energy or Mindset?

April 5, 2024

They aren’t the same thing. Mindset is just that – working to change your thoughts, which is turns out is pretty difficult. Your mind is powerful. And yes, you can use your mind to think different thoughts and change your outcome. But at its core, your mind is wired to keep you safe, which it…

Read More

Don’t Confuse Negotiable with Charging What Your Worth

March 29, 2024

There has been a lot of confusion about what negotiable means lately. Fees are negotiable, your value is not. Fees have always been negotiable. Clients have the ability to choose agents based on the fee they charge, because not everyone charges the same thing. You have the ability to negotiate your fee, if you so…

Read More

Don’t Let Fear Get In The Way – Do The Thing, Take The Action

March 8, 2024

If you’ve been following along with the Secrets To Attracting Clients Masterclass Series, you know it’s been a big week. If you haven’t been – why not? It’s amazing, and it’s FREE through next Wednesday. So it’s not too late to join the fun. If you are new around here, Friday’s is when I send…

Read More

The Stories We Tell Ourselves

March 1, 2024

We all have stories we tell ourselves. Stories that affect our actions and decisions. We view them as facts, but in reality – they are just a story that we chose to believe. I’ve had a lot of conversations about stories this week and how our stories determine what shows up in our lives. And…

Read More

Because Together We All Get Better

February 23, 2024

I saw a funny meme on Instagram this week portraying the real life vs insta life version of being an agent. The instagram version showed a group of agents eating lunch together in designer clothes at a beautiful cafe. Versus the real life agent sitting alone, on the steps of a vacant house, eating a…

Read More

Breaking News, 5am Doesn’t Have To Be A Thing

February 9, 2024

I posted a reel on instagram this week that got a surprising amount of feedback. Surprising in how grateful people were to finally have someone admit the truth. You don’t have to be part of the 5am club to be successful. Did your shoulders relax just a little when you read that? I hope so.…

Read More

What If You Could Create Our Own Luck? You Can – I’ll Show You

February 2, 2024

You know those agents – the lucky ones whose clients magically show up, and they always seem to be having fun while posting sales and having a life. The type of agent you wish you could be – someday. What if  YOU could be that person right now?? On the outside, luck can look like…

Read More

Focus on Connections, The Rest Will Take Care of Itself

January 26, 2024

This is your reminder to keep going and trust that things will work. It’s easy to be impatient and want to know how the story ends. Because if we know that, then we can get there faster and avoid making mistakes along the way. But that’s not how it works. And sometimes the mistakes are…

Read More

Let THIS Be The Year You Find Your Tribe

January 12, 2024

This is one of the biggest things most agents are missing in their business. But if you’ve ever been a part of a great mastermind and have a solid tribe you know that it’s one of THE best things not only for your business, but for your soul. We aren’t meant to do this alone.…

Read More