Stake Your Claim, Ask For What You Want
Are you a specialist or a generalist?
It’s an age old question and highly debated.
Do you focus on one specific area of the real estate market, or do you do anything and everything? It’s a topic that came up the other day with a friend who runs a highly successful staffing company for Microsoft and other large companies. In her case she only works with people who do marketing. She doesn’t staff for IT, or accounting or anything else. Just marketing.
We had a very honest conversation about knowing that having a focus is best, but that the reality of putting your stake in the ground is scary.
No sooner to you state what you want, than you start worrying about all of the missed opportunities and revenue.
This definitely holds true in real estate.
Most of us have some area of the business that we are best at, and like the most. It might be working in a specific area, price range, type of property, or group of people. It’s in our wheelhouse. It comes easy and naturally, yet the thought of focusing on just that area of the business, and even saying out loud that it’s your specialty is terrifying.
What if there was a way to do both? At least for right now?
Especially in today’s low inventory market, I’m not saying you decide to only work sellers over $1,000,000 in downtown Redmond. With today’s inventory levels, even if you got all of the listings, there might not be enough there to make it viable.
But what if that was your goal?
How could you tailor your actions and intention to produce more of that?
- Focus your FORD calls every week on clients that are most likely to produce business there
- Focus your open houses in that area
- Spend your marketing dollars there
- Preview there
- Connect with groups and influencers there
It’s all about taking your normal actions and using intention to focus in on your specific business goals.
And yes, you absolutely take the other business that shows up, but as your business concentrates you will find that you can start referring the other business out.
It’s a process that can take time, but with daily, focused intention, it will work
To your success!
Nicole
PS: Still thinking about joining us for next month’s Master Your Frequency To Elevate Your Business webinar? Click here to find out more and join the fun.
Signup to receive Nicole's blog posts via email weekly:
Other Posts
Collaboration Over Competition, This Is Your Chance To Learn From The Best
What if you could stop over thinking how to run your business? What if you knew exactly what other agents do to attract clients? This is your chance! Season 2 of Secrets of Attracting Clients starts January 27th and I’m super excited for this years line up! We have 12 amazing sessions, all with ideas…
Read More
How Lowering Your Bar Can Help You Reach Your Goals
January holds a special mix of big dreams and deep insecurity for a lot of agents. If you find yourself toggling between the two – know that you’re not alone. We usually associate big dreams with big actions. So we make long to do lists as proof of our commitment to increasing our income. Often…
Read More
Success Secret: Do Less of What You Like and More of What You Love
This post was inspired by my good friend Valerie Garcia. She shared this note in her newsletter this week: Love by Jon Acuff Want a simle goal you can accomplish in 2025? Do less of what you like and more of what you love. I like watching Netflix. I love holding a book I’ve written…
Read More
Is How You’re Working Really Working For You?
Welcome to 2025! I love New Years Day – the feeling of a fresh slate, a world of possibilities available with 365 beautiful days ahead to create magic. As we embark on a new year, set goals and make plans here’s one question that’s worthy of pondering: Is how your working really working for you?…
Read More
Do All Things With Great Love
Do All Things With Great Love As we head into next week with Christmas and Hanukkah this feels like the perfect reminder. Whether you celebrate the holidays or not, next week can be a bit much. It’s easy to get caught up in a whirlwind of what you ‘should do’ or ‘have to do’. Before…
Read More
Wondering about 2025? Relax, You Already Have Clients Ready To Go, I’ll Show You Where To Find Them
Spoiler alert, you already have clients ready to go for 2025 – but you might not realize it yet. Right about now agents start looking to the new year wondering: Where will your clients come from? Can you do this again? What new marketing plans do you need? How much will they cost? Before you…
Read More
The Real Reason We Started Experiences vs Stuff for the Holidays
We’ve been doing experiences vs stuff with the boys for years. This year we are in Palm Springs loving the sunshine. It’s a tradition we all look forward to. We’ve gone all sorts of places: Maui, Boston, New York, Costa Rica, and Ireland just to name a few. On the last night, we pick a…
Read More
Action Plan vs Business Plan
Is it just me, or does business planning overwhelm you? I’ve tried doing a traditional plan over the years. One where you: Set an income goal Figure out your average price point and income Use that to calculate the number of sales required Break it down to how many referrals to convert to appointments to…
Read More
A Common Misconception About Mindset and Energy Work…
It doesn’t mean you’re happy all the time. Pretending that ‘it’s all good’ when it’s not isn’t helpful. I’ve been doing a lot of teaching around this in my masterminds lately, and it really hit home for a lot of people this week. Emotions are meant to be felt – all of them. They are…
Read More
The #1 Question Agents Don’t Ask, But Should
If I told you one question could lead to happier clients, and more sleep for you would you add it to your conversations? I’ve coached hundreds of agents, and every time I bring up this one question it ends up in a blank stare followed by – I never thought to ask that. Ready for…
Read More