Stake Your Claim, Ask For What You Want
Are you a specialist or a generalist?
It’s an age old question and highly debated.
Do you focus on one specific area of the real estate market, or do you do anything and everything? It’s a topic that came up the other day with a friend who runs a highly successful staffing company for Microsoft and other large companies. In her case she only works with people who do marketing. She doesn’t staff for IT, or accounting or anything else. Just marketing.
We had a very honest conversation about knowing that having a focus is best, but that the reality of putting your stake in the ground is scary.
No sooner to you state what you want, than you start worrying about all of the missed opportunities and revenue.
This definitely holds true in real estate.
Most of us have some area of the business that we are best at, and like the most. It might be working in a specific area, price range, type of property, or group of people. It’s in our wheelhouse. It comes easy and naturally, yet the thought of focusing on just that area of the business, and even saying out loud that it’s your specialty is terrifying.
What if there was a way to do both? At least for right now?
Especially in today’s low inventory market, I’m not saying you decide to only work sellers over $1,000,000 in downtown Redmond. With today’s inventory levels, even if you got all of the listings, there might not be enough there to make it viable.
But what if that was your goal?
How could you tailor your actions and intention to produce more of that?
- Focus your FORD calls every week on clients that are most likely to produce business there
- Focus your open houses in that area
- Spend your marketing dollars there
- Preview there
- Connect with groups and influencers there
It’s all about taking your normal actions and using intention to focus in on your specific business goals.
And yes, you absolutely take the other business that shows up, but as your business concentrates you will find that you can start referring the other business out.
It’s a process that can take time, but with daily, focused intention, it will work
To your success!
Nicole
PS: Still thinking about joining us for next month’s Master Your Frequency To Elevate Your Business webinar? Click here to find out more and join the fun.
Signup to receive Nicole's blog posts via email weekly:
Other Posts
Recalibrate In a Business That Runs 24/7
It happens to me every year about this time. The need to recalibrate. In a business that can run 24/7 – it’s easy to look up one day and realize, your batteries are drained and there’s no break in sight. Side note – It doesn’t have to be a 24/7 thing, but that’s a topic…
It’s Okay For Things To Be Different
I often find myself comparing things. I compare my business this year to years past.I compare my health and fitness to where I was 10 years ago.I compare how I show up and experience different life events. On the one hand – it makes perfect sense. Our brains crave predictability. It calms our nervous system.…
I Used To Be So Afraid Of This…
I used to dread client conversations. Especially pricing conversations with sellers in a softer market, like we are in right now. I was afraid of letting them down. It came up this week with a new listing. They bought at the height of the market in 2022. Today’s prices are lower than that. How do…
What If Your Income Didn’t Depend On The Market?
There are multiple markets occurring right now – in the same cities, on the same streets. Sellers are experiencing it one way. Buyers are experiencing it another. And agents? All over the board. Same market. Completely different results. So what’s the difference? What you believe. What you look for. And how you show up. Two…
Permission To Fall Apart: The Truth About Resetting Your Energy
What if your next breakthrough is on the other side of your next melt down? There’s a side to energy and mindset work that no one talks about. Most teachings only talk about being positive. As in – ignore whatever you truly feel and pretend everything is amazing in hopes that you eventually believe it.…
I Stopped Waiting For The World To Change… That’s When Everything Did
I cringe when I look back at the things I used to believe about my business. Things like: For a long time, I believed these things were true, and out of my control to change. Until I learned how powerful energy and mindset are when applied to business. Here’s what my business looks like now…
I’m The Agent Who…
How you finish that sentence predicts your year. What you say creates your story, which becomes your belief. It determines your results and your experience of the world. The things you focus on, how you chose to view them – it’s all part of the recipe that creates your life. Some of you are reading…
When The World Gets Noisy
Markets like thismake or break agents. Now, more than ever, your success is determined by – What you believe – How you show up – Owning your value. Are you just trying to make it work with everything going on in the world? Hoping to find clients with the courage to move? Or Are you…
3 No Cost Ways To Attract Clients
This week we are going tactical. Good energy gets you in the right space to work with clients. But how do you actually find them? Here are my top 3: When we are slow, it’s easy for our confidence to dip, and when that happens we hibernate. Just like the flowers in spring, it’s time…
I See Your Doubt, A Message To My Younger Self
The year has officially begun. New listings are popping up everywhere. I haven’t sold anything yet. It’s common for my year to start a little slow. My business typically ramps up in April. In the past, my confidence would tank as I compared myself to others. This year is different. Some of this comes from…