How You Start Determines How You Finish

Whew! Last week was a tough one. I went down with a cold, which is why last Friday’s post is now a Monday post. It works great for today’s topic, though.

The Marketing + Systems = Success mentorship group is shaping up to be on of our most dynamic groups yet. (We start on the 29th, so if you’re interested, there’s still time.) One of the most common things that I’ve found when talking with agents about the group, though is the lack of a Monday meeting.

That vital planning session which determines whether your week is one that moves you forward or just spins in circles.

I see two common scenarios with agents:

  1. If they don’t have immediate business at the start of the week they end up spinning in circles wondering what to do, and before they know it, it’s Friday and not much has happened.
  2. If they do have business, they just spend the week focusing on the immediate task at hand, and not on bringing in new business.

Both of which can result in a busy week, but without anything to show for it.

Business can be divided into pro-active and re-active time. Both are important, and essential for your business.

Re-active time is time spent working with current clients. It’s essential, and it happens naturally, because there are immediate tasks that need to be completed.

Pro-active time is time spent bringing in new clients. Marketing, making FORD calls and following up with your warm list all fall under pro-active time. It’s the activities that bring you business 3-6 months from now. They are essential, but easy to skip because you can get caught up in re-active time. Plus things like marketing and making phone calls can be uncomfortable, so we typically try to avoid them. Yet they are required for a long term, successful business.

What I have found over the years is that pro-active time only happens when we pre plan it – and stick to the plan. If you are just waiting for time to magically appear in your schedule at the same time that you are inspired to make FORD calls, well that may be once a year if you’re lucky.

So take 15 minutes today to pro actively plan your week. It’s time for you to run your business on purpose, rather than just hoping for the best.

Decide what you can do to bring in future clients, and when you will do it this week.

Feel like you could use some help with your Monday morning meeting? We will be diving into that during our first session of the mentorship group so that you have an entire year to benefit from it. There are just a couple of spaces left. Click here to find out more, or send me an email at if you have questions.

To your success!

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