5 Ways To Increase Your Price Point

Increase Your Price Point

Thank you for all the responses to last week’s post. I love hearing the metrics that others use to measure success.

Increasing your price point vs volume definitely seemed to resonate.

It goes without saying – I am grateful for every client at every price point. But if life is about going with intention, there isn’t anything wrong with intending to sell more expensive homes.

The big question is, how do you do it?

First, decide what price point you are comfortable with. It should be more than your current one, but not so high that it stresses you out.

In last week’s example I talked about going from $400,000 to $500,000. Increasing your average price by $100,000 can have a huge impact on your business, but still keep you in a range that feels comfortable. And, if you know people who can spend $400K, it’s reasonable to assume that you can also find ways to connect with clients who can spend $500K.

If you had decided to jump all the way up to $2,000,000, it could create resistance points around how to connect with clients.

Incremental changes are best here.

Here are 5 ways up your price:

  1. Learn the market. You know I’m a big fan of previewing, with a goal of being in 10 properties a week. Make your goal to be in 10 properties, at or above, your ideal price point.
  2. Focus your open houses in your new point: It’s the easiest way to connect with those buyers and sellers.
  3. See who in your database is already in that price point. This does not mean they need to be an active Buyer or Seller. It’s about asking yourself “Who already owns a property in this price point, or could likely refer me to someone who does?” Then look for ways to connect and and stay in flow with them.
  4. Start a farm: This one takes time, and costs money, but might be worth a look. If there is a group of 150-250 properties in your ideal price point that you are excited about, go for it.
  5. Get involved with the community where those buyers and sellers are. It’s about building relationships and playing the long game.

It might not happen overnight, but your price point will go up over time.

Remember, success is when preparation meets opportunity.

To your success!
Nicole

Leave a Comment





Signup to receive Nicole's blog posts via email weekly:

Other Posts

The Universe Wanted You To Hear This Today

September 22, 2023

It’s okay to want more than you have now In fact, your wanting more SERVES THE WORLD Your desires have come to you for a specific purpose The Universe WANTS you to be happy and fulfilled Your pursuit of your heart’s deepest desires TEACHES THOSE AROUND YOU HOW TO DO THE SAME for themselves Conversely,…

Read More

It’s Finally Here! Everyday Energy: 4 Weeks to The Foundation of Your Dream Life

September 15, 2023

Just imagine… You’re finally able to sit back, relax and enjoy all of the amazing success you’ve had. Imagine waking up to a life that lights you up again. Consistently. Day in. Day out. How would it feel knowing that you are completely calm, relaxed, fulfilled and everything is working out? How would it feel…

Read More

Reach For What You Want

September 8, 2023

The first week of school and mercury retrogade made for a full week! It might have been a 4 day week on paper since Labor Day was Monday, but we managed to fit in a full 5 days of life! As the seasons change, so do our routines. It can take a bit to adjust.…

Read More

The Power of Rest

September 1, 2023

We were taught to always be doing something. That our value comes from what we produce. But to produce, we must also rest. Or we burn out. I used to think summer was supposed to be a time of rest, but it isn’t. Not even a little bit. It’s a time to play, soak up…

Read More

What Does It ‘Mean’ When Things Don’t Go As Planned?

August 18, 2023

It’s the first question people as when they start doing energy work. The assumption is that once you start tapping into your energy, everything is always sunshine and roses. So when things don’t go as planned it’s easy to wonder things like – What if it’s not meant to be? What if I’m not worthy?…

Read More

Take The First Step

August 11, 2023

And the Universe will be there to meet you. I put this one to the test this week, and I’m so glad I did. Real Estate is my career, but inspiring others and teaching them to use Energy work in their business to reach their goals is my passion. I love it. More than that,…

Read More

Your To Do List Won’t Get You There

August 4, 2023

I love a long to do list. It gives me direction and makes me feel like things are happening. And there is something satisfying about crossing things off once they’ve been done. But it can also feel exhausting. There are days where I have diligently been in motion all day checking things off, and yet…

Read More

Weird Market Cycles and Hanging In There

July 28, 2023

I’ve always marveled at the collective mindset of buyers. There are typical market cycles that happen in a year – the first part of the year has the most price appreciation, things shift a bit in June as kids get out of school and summer starts, August can be slow with everyone out on vacation…

Read More

This One Got Me…

July 14, 2023

The only person who doesn’t believe in you is you. Read that again. We so easily see talents in others, and are so hesitant to claim them within ourselves. And yet they are there. You have your own unique talents and gifts. You have a light within you that can shine brighter than you ever…

Read More

What Is The Success Perspective and How Can It Help You Sell More Homes?

July 7, 2023

Great question! The Success Perspective is the mindset and energy that you create to increase your sales and have the life you’ve been dreaming of. It’s the difference between taking a class and implementing a few things, but seeing little to no change in your sales. Or Making a few small tweaks that make a…

Read More