5 Ways To Increase Your Price Point
Thank you for all the responses to last week’s post. I love hearing the metrics that others use to measure success.
Increasing your price point vs volume definitely seemed to resonate.
It goes without saying – I am grateful for every client at every price point. But if life is about going with intention, there isn’t anything wrong with intending to sell more expensive homes.
The big question is, how do you do it?
First, decide what price point you are comfortable with. It should be more than your current one, but not so high that it stresses you out.
In last week’s example I talked about going from $400,000 to $500,000. Increasing your average price by $100,000 can have a huge impact on your business, but still keep you in a range that feels comfortable. And, if you know people who can spend $400K, it’s reasonable to assume that you can also find ways to connect with clients who can spend $500K.
If you had decided to jump all the way up to $2,000,000, it could create resistance points around how to connect with clients.
Incremental changes are best here.
Here are 5 ways up your price:
- Learn the market. You know I’m a big fan of previewing, with a goal of being in 10 properties a week. Make your goal to be in 10 properties, at or above, your ideal price point.
- Focus your open houses in your new point: It’s the easiest way to connect with those buyers and sellers.
- See who in your database is already in that price point. This does not mean they need to be an active Buyer or Seller. It’s about asking yourself “Who already owns a property in this price point, or could likely refer me to someone who does?” Then look for ways to connect and and stay in flow with them.
- Start a farm: This one takes time, and costs money, but might be worth a look. If there is a group of 150-250 properties in your ideal price point that you are excited about, go for it.
- Get involved with the community where those buyers and sellers are. It’s about building relationships and playing the long game.
It might not happen overnight, but your price point will go up over time.
Remember, success is when preparation meets opportunity.
To your success!
Nicole
Signup to receive Nicole's blog posts via email weekly:
Other Posts
You’re Not Behind, There Are Infinite Options
Your in box is about to fill up with emails about us being 1/2 through the year. You know – the ones that ask if you’re on track with your goals, and offer a solution to whip you into shape for the next 6 months. If you are having a great year – I celebrate…
Letting Go Of The Hustle Sounds Great, But You’ve Got a Business To Run
To be clear, I am 100% for less hustle, more flow, manifesting, receiving, regulating my nervous system, and letting things be easier. But somewhere between: “That sounds amazing” and “I’m a real estate agent – I need to generate clients and sell houses to earn an income” Things can get confusing. Because no matter how…
The Beauty of Not Doing It Alone
Thank you for being part of this community! I learned something beautiful and powerful last week. It was vulnerable to post about recalibrating, and being in the messy middle of grieving. Yet the conversations, emails, texts and notes have meant to much. To know that we are not alone is one of the greatest gifts…
Recalibrate In a Business That Runs 24/7
It happens to me every year about this time. The need to recalibrate. In a business that can run 24/7 – it’s easy to look up one day and realize, your batteries are drained and there’s no break in sight. Side note – It doesn’t have to be a 24/7 thing, but that’s a topic…
It’s Okay For Things To Be Different
I often find myself comparing things. I compare my business this year to years past.I compare my health and fitness to where I was 10 years ago.I compare how I show up and experience different life events. On the one hand – it makes perfect sense. Our brains crave predictability. It calms our nervous system.…
I Used To Be So Afraid Of This…
I used to dread client conversations. Especially pricing conversations with sellers in a softer market, like we are in right now. I was afraid of letting them down. It came up this week with a new listing. They bought at the height of the market in 2022. Today’s prices are lower than that. How do…
What If Your Income Didn’t Depend On The Market?
There are multiple markets occurring right now – in the same cities, on the same streets. Sellers are experiencing it one way. Buyers are experiencing it another. And agents? All over the board. Same market. Completely different results. So what’s the difference? What you believe. What you look for. And how you show up. Two…
Permission To Fall Apart: The Truth About Resetting Your Energy
What if your next breakthrough is on the other side of your next melt down? There’s a side to energy and mindset work that no one talks about. Most teachings only talk about being positive. As in – ignore whatever you truly feel and pretend everything is amazing in hopes that you eventually believe it.…
I Stopped Waiting For The World To Change… That’s When Everything Did
I cringe when I look back at the things I used to believe about my business. Things like: For a long time, I believed these things were true, and out of my control to change. Until I learned how powerful energy and mindset are when applied to business. Here’s what my business looks like now…
I’m The Agent Who…
How you finish that sentence predicts your year. What you say creates your story, which becomes your belief. It determines your results and your experience of the world. The things you focus on, how you chose to view them – it’s all part of the recipe that creates your life. Some of you are reading…