Positioning vs Presenting Your Offer
Review dates are back. It’s time for Buyers to bring their A game.
When it’s just your offer it’s about presenting your Buyer in the best way possible. When there are multiples, it’s more about positioning your client and their offer relative to everyone else’s.
Price matters, but when there are multiple offers – the final decision often comes down to the terms.
How can you Position your buyer to win?
- Find out the Sellers Position: Maybe you can accommodate a specific closing or possession date. Perhaps you offer to let them leave the remaining garbage to make things easier for the seller. Always ask the listing agent “what’s important to the seller”. There are often things that a buyer can do that don’t cost a lot, but have a big impact.
- Find out the Listing Agent’s Position: As agents we all have hot buttons, and weigh things differently. Focusing on those makes it easier for a listing agent to advocate for you when it comes down to the wire.
- Position Your Buyer: A letter is always worth submitting. You never know what the Sellers will use for their final decision, and an emotional connection can make a big difference.
- Position Your Lender: The Seller is worried about the Buyer, but the Listing agent is worried about the lender and you as an agent. A well written approval letter and an email or call from the lender can help a lot.
- Position Yourself as an Agent: This isn’t about making sure they know you’re a top prodcucer. It’s about showing how professional you are, and that you are easy to work with. A cover sheet outlining the offer, and finding the balance of staying in touch with the listing agent without hounding them can go a long way.
However you position yourself, it’s important to have a strategy and checklist that you can share with your client. That way, win or lose, they will know that you advocated for them.
To your success!
Nicole
Signup to receive Nicole's blog posts via email weekly:
Other Posts
You’re Not Behind, There Are Infinite Options
Your in box is about to fill up with emails about us being 1/2 through the year. You know – the ones that ask if you’re on track with your goals, and offer a solution to whip you into shape for the next 6 months. If you are having a great year – I celebrate…
Letting Go Of The Hustle Sounds Great, But You’ve Got a Business To Run
To be clear, I am 100% for less hustle, more flow, manifesting, receiving, regulating my nervous system, and letting things be easier. But somewhere between: “That sounds amazing” and “I’m a real estate agent – I need to generate clients and sell houses to earn an income” Things can get confusing. Because no matter how…
The Beauty of Not Doing It Alone
Thank you for being part of this community! I learned something beautiful and powerful last week. It was vulnerable to post about recalibrating, and being in the messy middle of grieving. Yet the conversations, emails, texts and notes have meant to much. To know that we are not alone is one of the greatest gifts…
Recalibrate In a Business That Runs 24/7
It happens to me every year about this time. The need to recalibrate. In a business that can run 24/7 – it’s easy to look up one day and realize, your batteries are drained and there’s no break in sight. Side note – It doesn’t have to be a 24/7 thing, but that’s a topic…
It’s Okay For Things To Be Different
I often find myself comparing things. I compare my business this year to years past.I compare my health and fitness to where I was 10 years ago.I compare how I show up and experience different life events. On the one hand – it makes perfect sense. Our brains crave predictability. It calms our nervous system.…
I Used To Be So Afraid Of This…
I used to dread client conversations. Especially pricing conversations with sellers in a softer market, like we are in right now. I was afraid of letting them down. It came up this week with a new listing. They bought at the height of the market in 2022. Today’s prices are lower than that. How do…
What If Your Income Didn’t Depend On The Market?
There are multiple markets occurring right now – in the same cities, on the same streets. Sellers are experiencing it one way. Buyers are experiencing it another. And agents? All over the board. Same market. Completely different results. So what’s the difference? What you believe. What you look for. And how you show up. Two…
Permission To Fall Apart: The Truth About Resetting Your Energy
What if your next breakthrough is on the other side of your next melt down? There’s a side to energy and mindset work that no one talks about. Most teachings only talk about being positive. As in – ignore whatever you truly feel and pretend everything is amazing in hopes that you eventually believe it.…
I Stopped Waiting For The World To Change… That’s When Everything Did
I cringe when I look back at the things I used to believe about my business. Things like: For a long time, I believed these things were true, and out of my control to change. Until I learned how powerful energy and mindset are when applied to business. Here’s what my business looks like now…
I’m The Agent Who…
How you finish that sentence predicts your year. What you say creates your story, which becomes your belief. It determines your results and your experience of the world. The things you focus on, how you chose to view them – it’s all part of the recipe that creates your life. Some of you are reading…