Is Your Process Scaring Your Clients?
You are a great agent. You have a listing process, that you know makes a difference for your clients. You know that even though it’s a Seller’s market, properly prepared houses will get better offers and sell for more.
So why are your clients terrified to work with you?
Okay, that might be a little over dramatic, but have you paid attention to your clients reaction when you start listing all of the things that necessary to prep a house:
- Inspection
- Cleaning
- Window Cleaning
- Yard Maintenance
- Furnace servicing
- Paint touch up
- Staging
And those are just the basics. There are often repairs to coordinate, dump runs, and so much more.
At some point sellers shift from “I’m in, this makes sense”, to “what have I gotten myself into”?
So how do you get them on board?
It’s important to set the stage up front. In this process, they have a job – to pack and move. And you have a job – to prep the house. Everything listed above falls under prepping the house, which means they don’t have to think about, do or coordinate any of it. That is YOUR job as an agent.
Oh, and if they need help with their end of the process, you have great mover referrals.
It’s important to set the distinction up front. When you do so, it keeps them engaged in the process and it helps them to see your value because they understand just how much you are doing.
It makes me smile whenever a client calls and says “you are my favorite person right now, because whenever something comes up I just call you and you handle it.”
Your process works. It’s something to be proud of. Just know that how you articulate it matters.
To your success!
Nicole
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