Business Strategies
How To Get It All Done In The Real World
This has come up a lot lately, and I just got suckered into it myself. As an agent, you are a small business owner. You might work for a brokerage, but you are your own business entity with in that brokerage. You are responsible for your own marketing, financial planning, technology, etc. I still remember…
Read MoreHow Can You Add Value?
We’ve all heard it before: Seek to add more in value than you receive in payment and you will always be successful. I’ve heard it, I get it, but I heard it again on a podcast this week and it was the mindset shift I needed. I’d like to think that I’m always focused on…
Read MoreYou Don’t Have To Be Perfect To Be Worthy Of Success
This comes up a lot. Agents get stuck in the “get ready to get ready” phase of business. Thinking it has to be perfect, or that they have to be perfect in order to be successful. And so they spin in circles. Their marketing isn’t perfect. They need one more class before they can go…
Read MoreSometimes It’s Good To End Up In The Weeds
“Change the way you look at things, and the things you look at change.”Wayne Dyer Growth requires change. If you are going to sell more homes, you will need different systems than you currently have. In a perfect world you would set a goal, implement the systems to support it and then be off and…
Read MoreSometimes It’s Scary to Stand Your Ground
I taught a class on Whidbey Island yesterday – hence the picture above. I came across Deception Pass as the sun was setting, and it was so beautiful, I had to stop for a few moments to enjoy it. Inevitably the question of commissions came up. I’m all for everyone being able to charge whatever…
Read MoreThe Things They Don’t Say
I’m always amazed when a client starts a conversation with “I don’t want to bug you, but I had a question about …” If they are worried about asking questions because they don’t want to bother us, what is it that they aren’t asking? What are their concerns and pain points that they feel silly…
Read MoreWhich Metrics Matter?
Last week we talked about your clients definition of success. This week it seems only fitting that we look at YOUR definition. The beauty of real estate is that you can create a business that fits with, and supports your life. The trick, though, is holding on to what you decided is the right goal…
Read MoreIs Your Definition of Success The Same As Your Clients?
And other lessons learned while being snowed in… Today was Ryan’s fourth day without school this week. Tomorrow stars mid winter break, so he’s pretty much never going back to school. The first few days were great. We took the boys to the gym each day where they spent about 4 hours playing basketball and…
Read MoreConsulting vs Closing: The Secret To Happier Clients and More Referrals
I taught a class about working with Sellers the other day, and there were some great discussions. We focused on how to market properties and serve our clients when homes don’t sell in a weekend with multiple offers. One of the key things that came up was the concept of – consulting with our clients…
Read MoreWhat If The Contingency Plan IS The Plan
You’ve heard it before…Life is what happens when you are busy making other plans Rarely does a week go the way I thought it would. Each Monday I diligently map out my schedule, and then a client wants to list their house and we need to schedule the cleaner / stager / etc, a buyer…
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