Others

It’s busy out there. One of the benefits of being busy is the ability to “stress test” your systems. It’s a perfect opportunity to recognize what’s working and fine tune what’s not. It’s also an opportunity for marketing gold – if you document it. Last year, I decided to invest in my own staging inventory…

This holiday season may not be filled with exotic travel like years past, but it’s still a time to relax and take a step back from work. Yet, I’ve talked to several agents this week whose phones keep on ringing. Which can create some inner conflict. How do you take your planned, and much needed…

This has come up twice in the last few weeks so it feels like it’s worth revisiting. We all have those moments: Maybe you’ve been super slow and are feeling like you would take any client that comes your way, just so that you can have something to do, and hopefully make some money. Or…

I’ve been thinking about this lot lately. I mentioned it in last week’s post too, but this is feeling a lot like 2008. Meaning sales are still happening, but not as many. My personal thought is that we need to be prepared for 4-6 months of minimal income. Even if the stay in place order…

With the stay in place order extended to May 4th and a shift in how we are supposed to conduct real estate, things are definitely different. Your typical market strategy for April and May may not work right now. How do you shift gears with our new (hopefully temporary) normal? Here’s some puzzle wisdom that…

With the shelter in place order that came out this week, chances are you’ve got some extra time in your schedule. It’s a perfect time to work on your business, since we can’t really work in it right now. The “Disney experience” is legendary and serves as a model for many businesses. When we were…

This has been our first full week of everyone at home and it’s been an interesting one. 2 factors seem to be in play. The first is feeling disconnected to the rest of the world. The second is that all of our structure evaporated overnight. The being at home part is actually going great. Yes,…

That escalated quickly! We went from wash your hands to schools are closed for 6 weeks and we are all supposed to work from home and avoid social situations. You know things are getting serious when Disneyland closes! It will be interesting to see how this all turns out. I am incredibly grateful right now…

You’ve heard the phrase before – You do You. It sounds good, but sometimes it’s easier said than done. Like right now. Everyone is talking about how busy the market is. It’s in the news, clients are talking about it. If you ask an agent how they are doing, they will likely answer “crazy busy”.…

Review dates are back. It’s time for Buyers to bring their A game. When it’s just your offer it’s about presenting your Buyer in the best way possible. When there are multiples, it’s more about positioning your client and their offer relative to everyone else’s. Price matters, but when there are multiple offers – the…