This is an H1 headline. Outside of sales pages it should NOT be longer than a 2-liner.

Don’t use a H2 headline right below an H1 headline. You’d end up with a ton of green, hard to read content. Instead follow the H1 with 1 or 2 paragraphs of real content, like so…. Suspendisse rhoncus, metus id malesuada interdum, est risus bibendum turpis, ut ultricies tortor justo et felis. Maecenas auctor interdum scelerisque. Nunc condimentum purus eu turpis gravida eleifend. Call to action link laoreet lacus sed malesuada.This is a bold highlight in a sentence, hendrerit sed ipsum.

This is a H2 headline. It can be used for 2-3 sentences and can span up to 5-lines. It is used to make bold statements or quotes to help people getting drawn into the content and to break up the page. Follow the H2 with regular content also.

Suspendisse vel justo sit amet lectus tincidunt hendrerit non id sapien. Aliquam erat volutpat. Proin blandit urna euismod est elementum vel tempus mauris pellentesque. Call to action link, viverra non facilisis vitae, faucibus ut nulla. Quisque id urna et erat lacinia ultrices eu et lorem. Fusce pellentesque venenatis metus. Donec ultrices adipiscing 

This is a H3. It’s meant for a 1-liner paragraph header.

Suspendisse rhoncus, metus id malesuada interdum, est risus bibendum turpis, ut ultricies tortor justo et felis. Maecenas auctor interdum scelerisque. Nunc condimentum purus eu turpis gravida eleifend. Call to action link laoreet lacus sed malesuada.This is a bold highlight in a sentence, hendrerit sed ipsum.

This is a H3 headline. Use it for every other paragraph.

Suspendisse vel justo sit amet lectus tincidunt hendrerit non id sapien. Aliquam erat volutpat. Proin blandit urna euismod est elementum vel tempus mauris pellentesque. Call to action link, viverra non facilisis vitae, faucibus ut nulla.

Use double spaces before a paragrapher header follows.

Suspendisse vel justo sit amet lectus tincidunt hendrerit non id sapien. Aliquam erat volutpat. Proin blandit urna euismod est elementum vel tempus mauris pellentesque. Call to action link Aenean metus nisl, viverra non facilisis vitae, faucibus ut nulla.
  • Never use caps to highlight tincidunt laoreet
  • Use the green bold highlight instead nec tellus euismod dapibus
  • Always use proper indented bullets not “pseudo bullets”, eros in pretium convallis
  • Bullets always have to be oneliners, do not run over two lines
  • Use bold highlights frequently but NOT in excess,
  • Yes, short-caps words can be used as an additional emphasis

Don’t forget to interlink pages!

Suspendisse vel justo sit amet lectus tincidunt hendrerit non id sapien. Aliquam erat volutpat. Proin blandit urna euismod est elementum vel tempus mauris pellentesque. Call to action link Aenean metus nisl, viverra non facilisis vitae, faucibus ut nulla. Quisque id urna et erat lacinia ultrices eu et lorem. Fusce pellentesque venenatis metus. Donec ultrices adipiscing euismod. Aliquam volutpat tincidunt laoreet. Proin nec turpis nec tellus euismod dapibus. Pellentesque congue, eros in pretium convallis, augue lacus blandit elit, in malesuada enim metus id erat.