The Cost of Waiting

Stop waiting

I’ve talked to many agents that are waiting….

Waiting for interest rates to get better
Waiting for the market to improve (whatever that means)
Waiting to show up on social media until they know how to create the perfect viral post
Waiting … Waiting … Waiting …

I get it. The only thing worse than feeling stuck, is finally mustering up the courage to try something new, and having it not work out.

On the surface, waiting might make sense. You can rationalize it because the market IS different. Pouring your heart and soul into a social media posts that gets zero engagement is a bummer.

But there’s a huge cost to waiting it out.

What we think will be a week or two of holding back turns into 6 months – and no sales. Not only that – it’s 6 months of not learning anything new, which puts you further behind.

Life and business get better when we are willing to show up and not get it right, but are open to learn.

The ONLY way to adjust to a market shift is to engage with it.

Preview 10 houses a week to get a handle on pricing.
Hold open houses to understand Buyers perceptions and concerns.

And when it comes to social media – It’s about showing up. It was never about being perfect. Results come from consistency NOT perfection.

To your success!
Nicole

PS: I wrote the post that I needed to hear today. I’ve been a little stuck lately too. Sharing it in hopes that it inspires you too.

Here’s to not waiting, to learning as we go and trusting that things are going to work out.

1 Comment

  1. Colleen Ritt on September 26, 2026 at 12:37 pm

    It is so true, the cost of waiting for the perfect time is not worth it. I believe we feel empowered by taking consistent action in everything we do because in all honesty, observers do not think twice about it, only we do!

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