3 No Cost Ways To Attract Clients
This week we are going tactical. Good energy gets you in the right space to work with clients. But how do you actually find them?
Here are my top 3:
- Interact with the world – I often joke that I find clients by getting out of the house. Real estate is a contact sport. Clients come from connection. Ideally, in real life connection. Go for a walk, join a running club, golf, volunteer, etc. It doesn’t matter what it is. What matters is that you show up curious about people. Commit to 2 actions you will do consistently. One might be evening walks a few times a week. In our neighborhood I’m bound to run into at least 1 person that I know. Another might be joining a group or organization. This will connect you with new people. Pick something that makes you happy and that you genuinely want to do.
- Call your people – Calling, texting, getting face to face – whatever your flavor, stay connected to current clients, past clients, friends, etc. Be the one who reaches out. Not necessarily for real estate. Once people know that you care about them they are more likely to use you again or refer. 1 call a day can transform your business, and create a steady stream of clients.
- Preview – This one might seem odd since it’s not about connecting with others. However, there is an energy and confidence that comes from knowing the market. You must be prepared to succeed. When you know the market, you sound more confident and better prepared in meetings. Seeing the inventory is also a great reason to reach out – I saw this home in your neighborhood and it made the think of you.
When we are slow, it’s easy for our confidence to dip, and when that happens we hibernate.
Just like the flowers in spring, it’s time to come out of hibernation. Clients are out there waiting for you to connect with them. Here’s to taking the first step.
To your success!
Nicole
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