The one universal “to do” on every agent’s list is their database.
Many agent’s end up in a state of analysis paralysis about which program to use, how to get people in there, and what to do once you’ve got them there.
Here’s a quick and dirty over view;
Your database will never be perfect.
It’s always in motion. This is definitely where imperfect action beats perfect planning.
How do I get people in there and update it over time?
I track my new client calls in Evernote so that I can tell how many leads I receive each month. Before I do a mailing I cross reference with that list to make sure they are in my database, and check my closings to see who needs to be updated.
How do I stay in touch with them?
Monthly postcards. It’s a mix of real estate stats, evidence of success, and personal fun.
Use your database to create your weekly task list of calls, cards and lunches
You can go into a lot more detail, but it’s all about forward motion. Get something rolling, and see what works.
To your success!