Beware The Marketing Plan
The subject of marketing plans came up this week, which is always an interesting topic.
Interesting because we all know that we need one, but when it comes down to it, rarely do I find an agent who is confident in their plan.
As a result, it’s easy to go with the shotgun, more is better approach. The more money I spend, and the more varied the things I do, the better off I’ll be.
After all, you need to show this to your broker so you want it to look impressive, like your committed to your business.
But more often than not, it ends up being a lot of money spent for little return.
So before you build a marketing plan that breaks your budget and sucks up all of your time, let’s look at what a successful, profitable marketing plan really looks like.
First, let’s define what a marketing plan is:
Marketing is any activity that consistently keeps you top of mind with potential buyers, sellers, and referral sources so that when they need to buy and sell real estate they contact you.
Note: There are 2 important things in that sentence. One is consistency. Marketing only works if it is consistent, and connects with the same person multiple times. Spending big bucks on a one off thing is not going to work. The second is so that they contact you. This is a contact sport, everything you do should be geared towards generating contact with others.
With that definition, there are many things that qualify as marketing. Let’s look at a list of what qualifies as marketing from least expensive to most expensive:
- Phone calls
- Open houses (this counts as marketing if you concentrate them in an area so that you are meeting buyers and sellers multiple times)
- Facebook and social media, if you use it as a way to generate appointments
- Volunteering or participating in a group that meets regularly to expand your circle
- Note cards
- Postcards
- Coffee / Lunch
- Facebook ads
- Lead generators ie. Zillow, etc
- Ads in your local magazines
Certainly there are many other things that can make their way into your marketing plan / budget. The reality, though, is that marketing doesn’t have to expensive.
What’s most important is that you see it through, and know that all of it takes time. Most agents stop whatever they are doing before it has a chance to really work. The shotgun effect of giving a little attention to everything is rarely successful.
Pick a few things and commit to them. It’s what you day in and day out that gets results.
To your success!
Nicole
PS: Are you joining us for the Master Your Frequency webinar next Thursday? I’ve got so many great things to share with all of you. Click here if you want to join the fun.
Signup to receive Nicole's blog posts via email weekly:
Other Posts
Recalibrate In a Business That Runs 24/7
It happens to me every year about this time. The need to recalibrate. In a business that can run 24/7 – it’s easy to look up one day and realize, your batteries are drained and there’s no break in sight. Side note – It doesn’t have to be a 24/7 thing, but that’s a topic…
It’s Okay For Things To Be Different
I often find myself comparing things. I compare my business this year to years past.I compare my health and fitness to where I was 10 years ago.I compare how I show up and experience different life events. On the one hand – it makes perfect sense. Our brains crave predictability. It calms our nervous system.…
I Used To Be So Afraid Of This…
I used to dread client conversations. Especially pricing conversations with sellers in a softer market, like we are in right now. I was afraid of letting them down. It came up this week with a new listing. They bought at the height of the market in 2022. Today’s prices are lower than that. How do…
What If Your Income Didn’t Depend On The Market?
There are multiple markets occurring right now – in the same cities, on the same streets. Sellers are experiencing it one way. Buyers are experiencing it another. And agents? All over the board. Same market. Completely different results. So what’s the difference? What you believe. What you look for. And how you show up. Two…
Permission To Fall Apart: The Truth About Resetting Your Energy
What if your next breakthrough is on the other side of your next melt down? There’s a side to energy and mindset work that no one talks about. Most teachings only talk about being positive. As in – ignore whatever you truly feel and pretend everything is amazing in hopes that you eventually believe it.…
I Stopped Waiting For The World To Change… That’s When Everything Did
I cringe when I look back at the things I used to believe about my business. Things like: For a long time, I believed these things were true, and out of my control to change. Until I learned how powerful energy and mindset are when applied to business. Here’s what my business looks like now…
I’m The Agent Who…
How you finish that sentence predicts your year. What you say creates your story, which becomes your belief. It determines your results and your experience of the world. The things you focus on, how you chose to view them – it’s all part of the recipe that creates your life. Some of you are reading…
When The World Gets Noisy
Markets like thismake or break agents. Now, more than ever, your success is determined by – What you believe – How you show up – Owning your value. Are you just trying to make it work with everything going on in the world? Hoping to find clients with the courage to move? Or Are you…
3 No Cost Ways To Attract Clients
This week we are going tactical. Good energy gets you in the right space to work with clients. But how do you actually find them? Here are my top 3: When we are slow, it’s easy for our confidence to dip, and when that happens we hibernate. Just like the flowers in spring, it’s time…
I See Your Doubt, A Message To My Younger Self
The year has officially begun. New listings are popping up everywhere. I haven’t sold anything yet. It’s common for my year to start a little slow. My business typically ramps up in April. In the past, my confidence would tank as I compared myself to others. This year is different. Some of this comes from…