You’ve heard the phrase before – You do You.
It sounds good, but sometimes it’s easier said than done. Like right now. Everyone is talking about how busy the market is. It’s in the news, clients are talking about it. If you ask an agent how they are doing, they will likely answer “crazy busy”.
Awesome – but what if you aren’t?
It happens to me every year. I typically have some real estate going in the first quarter, but not a lot. My business doesn’t seem to really get rocking until the second quarter.
So January, February and March are an interesting time. On the one hand, it’s encouraging to know that the market is strong, but on the other hand I end up spinning around feeling like I should be busier, and worrying that I’ll “miss the market”. What if by the time my buyers show up, all of the good houses are gone? Or by the time my sellers are ready to go on the market, we are back to price reductions vs multiple offers?
In theory, the extra time can be spent in all kinds of productive ways:
- Fine tuning systems and materials
- Connecting with others to build my funnel
- Resting and recharging so that I’m ready when things get busy
But instead, it’s easy to get caught up in worrying and comparing. Is everyone else really that busy? Am I doing something wrong or missing out if I’m not as busy as them?
This is a long distance race, not a sprint. You know what you need to do for YOUR business. Focus on that. The market will always be there. Maybe you adjust your strategy based on the market conditions, but properties will ALWAYS be selling. Let everyone else be busy – or not. It doesn’t affect you.
The most important thing you can do at any stage of the game is to focus on your mindset. The best way to get things going is to focus on gratitude and abundance in all things.
If you don’t have one already, start a gratitude journal. Each day, write down 5 things you are grateful for from that day and 1 thing you are grateful for in the future. ie. I’m grateful that I earned $X in 2020. It will keep you focused and going in the right direction.
To your success!