Valentines Day Love For Your Clients

Valentines Day is Sunday so this weeks post is all about “loving on your clients” as the great Terri Johnson would say.

All good relationships start with communication. It’s free, it makes a huge impact, and it’s often the one thing we forget to do. Or don’t do enough of. We get so busy working on things behind the scenes that we forget to communicate and check in with our clients. It’s the classic easy to do – easy not to do scenario. But it’s a huge opportunity to create a point of difference.

Here are some powerful communication opportunities that many agents miss:

For Buyers:

  • Call them every week – even when nothing has come on the market. It let’s them know you are still there and working for them.
  • Let them know you’ve reached out to your network of agents, neighbors and homeowners and are being pro active. It tells them that they matter, and you are here to help.
  • Acknowledge the market, don’t apologize for it and empower them to participate. This is a big one right now. It’s rough out there for buyers, but knowing they have someone on their side helps, especially when you can empower them so that they don’t feel so beat up.

For Sellers:

  • After the listing goes live – send them exciting notes about the showing time appointments. All sellers want the magical experience of multiple offers and an amazing sales price. They realize that to get that they need market exposure, which takes time. But when they don’t have an offer 6 hours after going on the market they panic and are ready to accept the first thing that comes across. Keeping sellers updated on showing activity and agent calls helps to build excitement and reduce panic so that they can stay the course.
  • Bring flowers for the front yard and porch. This is one of my favorite things to do. It’s easy and takes something off their list. I pick some up on my way to meet the photographer so that they are fresh and ready to go. Home Depot and Fred Meyer are my favorite spots to find them.
  • Keep reminding them that you have resources for everything. You are there to project manage and schedule whatever needs to be done. Their only job is to pack and move. Don’t underestimate the power of this one!

And it goes without saying – adding FORD to every conversation makes a difference. Did you send a text that the appraisal is in, or did you take 3 minutes to make a phone call, ask them how their day was and if they needed any extra boxes for packing before updating them on the appraisal? How you deliver the information matters just as much as it is.

What about you? How do you set yourself apart and Love on your clients?

To your success!

Leave a Comment

Signup to receive Nicole's blog posts via email weekly:

Other Posts

It’s Your Responsibility To Shine Bright

April 12, 2024

Because when you do, you light up the world. I saw this quote on instagram and it seemed perfect for today’s post. A beautiful reminder that it is okay to be the shiniest version of ourselves. Not only is it okay, the world is better for it. I started a series on social media this…

Read More

What Comes First – Energy or Mindset?

April 5, 2024

They aren’t the same thing. Mindset is just that – working to change your thoughts, which is turns out is pretty difficult. Your mind is powerful. And yes, you can use your mind to think different thoughts and change your outcome. But at its core, your mind is wired to keep you safe, which it…

Read More

Don’t Confuse Negotiable with Charging What Your Worth

March 29, 2024

There has been a lot of confusion about what negotiable means lately. Fees are negotiable, your value is not. Fees have always been negotiable. Clients have the ability to choose agents based on the fee they charge, because not everyone charges the same thing. You have the ability to negotiate your fee, if you so…

Read More

Don’t Let Fear Get In The Way – Do The Thing, Take The Action

March 8, 2024

If you’ve been following along with the Secrets To Attracting Clients Masterclass Series, you know it’s been a big week. If you haven’t been – why not? It’s amazing, and it’s FREE through next Wednesday. So it’s not too late to join the fun. If you are new around here, Friday’s is when I send…

Read More

The Stories We Tell Ourselves

March 1, 2024

We all have stories we tell ourselves. Stories that affect our actions and decisions. We view them as facts, but in reality – they are just a story that we chose to believe. I’ve had a lot of conversations about stories this week and how our stories determine what shows up in our lives. And…

Read More

Because Together We All Get Better

February 23, 2024

I saw a funny meme on Instagram this week portraying the real life vs insta life version of being an agent. The instagram version showed a group of agents eating lunch together in designer clothes at a beautiful cafe. Versus the real life agent sitting alone, on the steps of a vacant house, eating a…

Read More

Breaking News, 5am Doesn’t Have To Be A Thing

February 9, 2024

I posted a reel on instagram this week that got a surprising amount of feedback. Surprising in how grateful people were to finally have someone admit the truth. You don’t have to be part of the 5am club to be successful. Did your shoulders relax just a little when you read that? I hope so.…

Read More

What If You Could Create Our Own Luck? You Can – I’ll Show You

February 2, 2024

You know those agents – the lucky ones whose clients magically show up, and they always seem to be having fun while posting sales and having a life. The type of agent you wish you could be – someday. What if  YOU could be that person right now?? On the outside, luck can look like…

Read More

Focus on Connections, The Rest Will Take Care of Itself

January 26, 2024

This is your reminder to keep going and trust that things will work. It’s easy to be impatient and want to know how the story ends. Because if we know that, then we can get there faster and avoid making mistakes along the way. But that’s not how it works. And sometimes the mistakes are…

Read More

Let THIS Be The Year You Find Your Tribe

January 12, 2024

This is one of the biggest things most agents are missing in their business. But if you’ve ever been a part of a great mastermind and have a solid tribe you know that it’s one of THE best things not only for your business, but for your soul. We aren’t meant to do this alone.…

Read More