Valentines Day Love For Your Clients

Valentines Day is Sunday so this weeks post is all about “loving on your clients” as the great Terri Johnson would say.
All good relationships start with communication. It’s free, it makes a huge impact, and it’s often the one thing we forget to do. Or don’t do enough of. We get so busy working on things behind the scenes that we forget to communicate and check in with our clients. It’s the classic easy to do – easy not to do scenario. But it’s a huge opportunity to create a point of difference.
Here are some powerful communication opportunities that many agents miss:
For Buyers:
- Call them every week – even when nothing has come on the market. It let’s them know you are still there and working for them.
- Let them know you’ve reached out to your network of agents, neighbors and homeowners and are being pro active. It tells them that they matter, and you are here to help.
- Acknowledge the market, don’t apologize for it and empower them to participate. This is a big one right now. It’s rough out there for buyers, but knowing they have someone on their side helps, especially when you can empower them so that they don’t feel so beat up.
For Sellers:
- After the listing goes live – send them exciting notes about the showing time appointments. All sellers want the magical experience of multiple offers and an amazing sales price. They realize that to get that they need market exposure, which takes time. But when they don’t have an offer 6 hours after going on the market they panic and are ready to accept the first thing that comes across. Keeping sellers updated on showing activity and agent calls helps to build excitement and reduce panic so that they can stay the course.
- Bring flowers for the front yard and porch. This is one of my favorite things to do. It’s easy and takes something off their list. I pick some up on my way to meet the photographer so that they are fresh and ready to go. Home Depot and Fred Meyer are my favorite spots to find them.
- Keep reminding them that you have resources for everything. You are there to project manage and schedule whatever needs to be done. Their only job is to pack and move. Don’t underestimate the power of this one!
And it goes without saying – adding FORD to every conversation makes a difference. Did you send a text that the appraisal is in, or did you take 3 minutes to make a phone call, ask them how their day was and if they needed any extra boxes for packing before updating them on the appraisal? How you deliver the information matters just as much as it is.
What about you? How do you set yourself apart and Love on your clients?
To your success!
Nicole
Signup to receive Nicole's blog posts via email weekly:
Other Posts
Breathe – It’s a Contact Sport
Summer officially starts today! I live for the long days, spur of the moment dinners on the deck with friends, the warm weather, and relaxed vibe. Summer also brings its own special juggling act of navigating a shifting market, and clients that are not as focused on real estate. Side note – the market ALWAYS…
Read MoreWhat If Everything is An Experiment?
I’ll admit it, I’m not great at asking for help. Even when I know I need it. There are a variety of reason I struggle with asking: I’m busy and taking a step back to asses what I can outsource feels like one more task I don’t have time for. The task is something I’m…
Read MoreDon’t Believe The Hype
Does the market make you want to hide out? I’ve had SEVERAL calls from agents recently with clients that are putting them through the wringer. Whether it’s sellers not accepting offers, buyers taking forever to make decisions, or clients doing the exact opposite of what you thought they were going to do – managing your…
Read MoreThe #1 Reason Clients Don’t Choose You
Don Miguel Ruiz said it best in his book – The 4 Agreements: Don’t Make Assumptions Find the courage to ask questions Communicate with others as clearly as you can This one agreement can completely transform your life Beautifully said. Assumptions are the #1 reason your clients don’t choose you. As agents we assume many…
Read MoreLetter to My Younger Self
Today is my birthday. For me, birthdays are a beautiful mix of celebration, anticipation and reflection. This post is dedicated to reflections. Things I wish I could tell my younger self. Imposter syndrome is normal! You’ve spent so much time doubting yourself. Feeling like everyone else knows what they are doing while you’re still trying…
Read MoreManaging the Adrenaline / Emotional Roller Coaster of Real Estate
Closings, getting mutual on a contract, receiving a referral – there are lots of wins in real estate. Each one brings a shot of adrenaline that feels amazing. However, those moments are often short lived, with a lot of space in between. If you aren’t careful that space can fill with self doubt, insecurity or…
Read MoreWhy Proving Yourself Is A Bad Idea
I competed on a listing this week that I didn’t get. It was a great one too – awesome house, great clients. It was one I really wanted. When I got done pouting I took a few minutes to ask myself, ‘where did it go wrong’? Our first appointment was amazing! The second one, not…
Read MoreThe Secret To Success: How Awareness Transforms Everything
‘The first step towards change is awareness. The second step is acceptance. Let us not look back in anger, nor forward in fear, but around in awareness.’ – Source Unknown Last week focused on letting go of the need to play catch up. The only thing that matters is focusing on the present moment. The…
Read MoreDon’t Try To Catch Up – Just Start Where You Are
I’ve spent the last few days in Virginia at my favorite real estate conference, Genuine Hustle, where I had the honor of presenting a session on asking powerful questions. It’s the most authentic, vulnerable, supportive and all around amazing group of agents that I’ve ever spent time with. They haven’t released the location or dates…
Read MoreThis Phone Call Brings In The Most Referrals
Can calls really translate into referrals? Are some more effective than others? When we work with clients it’s easy to go into ‘get it done’ mode. We focus on getting from contract to closing as quickly and smoothly as possible. And to be fair, that’s a big part of what our clients hire us to…
Read More