I was chatting with Erin, a good friend of mine, today and fellow Realtor and we were talking about what we think business will be like in 2010. Both of us are optimistic about the coming year, but the reality is that sales no longer show up and fall into your lap anymore and it is time to get back to basics. Each year I evaluate my systems and practices at the end of the year and it seems there is always something that needs to be tweaked or adjusted going forward into the New Year.
Bob Beaudine has written a book called, “The Power of Who”. In the book Bob talks about how important it is to nurture the relationships with those around you and that networking is more about strengthening the relationships that you already have than trying to bring in total strangers and convert them. It got me thinking. When is the last time you wrote down the names of the top 100 people that are influential to your success in Real Estate? Even more than that, when is the last time you went with intention and truly connected to those people?
My challenge to you is to take an hour between now and the New Year and write down the names of 100 people that can impact your success in your business in 2010. They may be clients that you think will be ready to buy or sell in the coming year, referral sources, contractors that always fit your clients in even when their schedules are booked solid because you are loyal to them and they know you need the help to make a transaction work, your family, the people that help you out with the kids, other business people that you admire and learn from, etc. If you are an introvert, chances are you are ready to close out of this post and move on to something else if you haven’t done so already, because the idea of connecting with 100 people is overwhelming. 3 things ~ first of all keep reading ~ second, you probably interact with a lot more people that you realize ~ third if 100 just completely freaks you out than make the number 50 or whatever works for you.
Still reading? Good. Now take some time and focus on each name with some attention for a few minutes and figure out ways that you can build that relationship in the next 12 months. This may or may not be related to real estate. This is about building friendships and being the go to resource for people in and out of Real Estate so that you are always top of mind when they know someone that needs a referral to a Realtor.