How many half done projects are sitting on your desk right now? Note cards half written but you were not quite sure what to say at the end. Your next mailing that is 2 weeks late because you are still messing with the layout. Thinking about inviting friends over for dinner but you can’t decide what to make so you never extend the invitation?
The list goes on and on. Not only does this become a huge drain on your energy to have all sorts of half done projects around you, but it inhibits your ability to move forward in your business. Things don’t have to be perfect, they have to be DONE and IMPLEMENTED to work. My mailings have been an important part of my business for many years. I know that when I mail to my clients consistently I get more business. That being said every mailing that I have ever sent has something wrong with it. Yes, I proof read them and do everything I can to make them great, but inevitable once they come back from the printer and I am getting ready to send them out I catch a misspelling that I didn’t before, or think maybe I should have done something different with the layout or verbiage. Even with those thoughts they still go out the door.
Everything you do in your business should be focused on adding value to those around you. If you are doing that, then don’t worry about the rest. The content is more imporant than the pretty packaging.
So drop the need to be perfect and start getting things done.