We a lot of different things in real estate. We consult, we market, we negotiate, and most of all we serve our clients. The end result is often a sale, but not always.
A successful agent might sell 30-50 homes a year. More if you are part of a team. But regardless, most days do not involve selling a house.
If your only definition of success is selling a house, you will miss a lot of opportunities to connect and serve others.
Here are 3 wins that make a big difference:
- Counseling your Buyers to feel empowered: In this market of multiple offers, Buyers can get worn down, and wonder if it’s worth the hassle. A reframe can help a lot. All of the hoops they have to jump through to write an offer help to filter out if it’s the right house or not. If they aren’t motivated to write a strong offer, it just means that it’s not the right house for them. And when they are trying to decide what to offer, it’s about what scenario makes it the right house for them. There are scenarios where it isn’t the right house for them. Both of these help buyers to feel empowered during the process, and more likely to stay engaged.
- Create an easy button for sellers: It takes a lot to get a house ready for market. At a minimum, I have half a dozen people come through from the inspector, to the cleaner, to the furnace guy, photographer, etc. It’s a lot of scheduling, and can make a client’s head spin. Yet each portion helps to either minimize a contingency and maximize the price. Be the “project manager” for your clients. Take on the role of scheduling all of this, and they will love you for it.
- Find ways to add value and have fun: Last year I did a video series highlighting 30 great places in Kirkland. I had a great time getting to know the business owners and finding out more about their stories. It made me love Kirkland that much more. Fast forward 6 months later, and I was having coffee with a client, who has now become a friend, and she said that she planner her daughter’s birthday party from that video series. Serious win!!!
Making a difference in someone’s life is what drives me. In a perfect world that leads to some real estate sales. But more importantly, it leads to some wonderful relationships.
I find that when you focus on taking care of and empowering others, the sales take care of themselves.
To your success!