The Pedicure Approach and Round 2 of Mentorship

pedicure

pedicureA conversation came up our last mentorship meeting about marketing your time to build your network.

Networking is a tricky subject. Everyone knows that they need to do it, but the very word is enough to make some people break out in a cold sweat. Visions of stick on name tags, awkward conversations and random card passing are enough to make anyone want to take a pass.

For most people, I believe that this is the wrong way to network.

In fact, here is your get out of jail free card: If you don’t want to be there it isn’t going to work. So don’t bother.

Making connections is only the first step to networking. Building relationships is the part that most people miss. And the part that makes it work.

It’s unrealistic to think you can show up, hand out your card to 50 people and then expect all of them to call you with business.

People do business with those they have relationships with.

Here’s a better way to go about it:

If you end up at a typical networking event, make it your goal to connect with 3 interesting people. Schedule a time for lunch or coffee to find out more about them and how you can help their business. If you have read the The Go Giver, this philosophy should sound familiar. Truly the more you help others, the more they will, in turn, help you.

Doing this will make your time much more effective even though you are talking to fewer people.

Or you can go with the pedicure approach.

The pedicure approach is about doing what genuinely interests you and building relationships that way.

Maybe you are into golf, skiing, art museums, music, working on cars, knitting… Find a group of people who like to do the same things as you and spend time with them. Ideally the group should be one that meets on a regular basis so that you have a chance to see the same people multiple times.

Taking clients to get pedicures can be just as effective as a networking event.

Coaching little league is networking as you get to know the parents, joining a running club is networking, all of it counts. Oddly enough, the less it feels like business, the more effective it is likely to be.

The trick is to make sure that you are doing these things consistently.

Go with the mindset that you are there to build relationships and be of service in all things that you do.

To your success!
Nicole

~ I’m excited to announce the second round of the Mindset ~ Marketing ~ Mastermind group starts in April. If you have been wanting to join the fun, now is your chance. Click here for more info and to register.

Leave a Comment





Signup to receive Nicole's blog posts via email weekly:

Other Posts

Spoiler Alert: You Don’t Have to Have It All Figured Out

May 31, 2024

As I child I used to think: Being an adult must be great, they always know what to do and say. I’ve been an adult for a while now, and – I still don’t always know what to do or say. Doubt, fear, and uncertainty pop up on a regular basis. For years I assumed…

Read More

You Are Amazing!

May 24, 2024

Just in case you needed a reminder… You are Amazing You are Enough You are Worthy Let that be your mantra going into this weekend and see what unfolds. The world shows up as a mirror to our beliefs. What does your world look like and what do you experience when these are your core…

Read More

Are Things Happening For You or To You?

May 10, 2024

Wow! This showed up for me big time with week. It’s been a week of highs and lows all rolled into one. On Wednesday, I hosted over 80 agents for a class on Articulating Your Value. It’s something I really struggled with early in my career. Over time I’ve gone from dreading the conversation to…

Read More

Is It A Negotiation Or A Conversation?

April 26, 2024

It’s been a busy week prepping for my upcoming Articulating Your Value class. After 28 years in real estate I’ve had more than a few ‘why should we hire you’ and ‘why should we pay you’ conversations. In prepping for the class, I’ve also talked to a lot of agents, owners and managers to see…

Read More

Embrace The Plot Twist

April 19, 2024

Ever have those moments when your well laid out plans and carefully crafted intentions get knocked off track? The seller who half way through prepping their house decides it’s not the right time to move. The buyer who writes 3 offers that don’t get accepted and then gets a new job –  out of state.…

Read More

It’s Your Responsibility To Shine Bright

April 12, 2024

Because when you do, you light up the world. I saw this quote on instagram and it seemed perfect for today’s post. A beautiful reminder that it is okay to be the shiniest version of ourselves. Not only is it okay, the world is better for it. I started a series on social media this…

Read More

What Comes First – Energy or Mindset?

April 5, 2024

They aren’t the same thing. Mindset is just that – working to change your thoughts, which is turns out is pretty difficult. Your mind is powerful. And yes, you can use your mind to think different thoughts and change your outcome. But at its core, your mind is wired to keep you safe, which it…

Read More

Don’t Confuse Negotiable with Charging What Your Worth

March 29, 2024

There has been a lot of confusion about what negotiable means lately. Fees are negotiable, your value is not. Fees have always been negotiable. Clients have the ability to choose agents based on the fee they charge, because not everyone charges the same thing. You have the ability to negotiate your fee, if you so…

Read More

Don’t Let Fear Get In The Way – Do The Thing, Take The Action

March 8, 2024

If you’ve been following along with the Secrets To Attracting Clients Masterclass Series, you know it’s been a big week. If you haven’t been – why not? It’s amazing, and it’s FREE through next Wednesday. So it’s not too late to join the fun. If you are new around here, Friday’s is when I send…

Read More

The Stories We Tell Ourselves

March 1, 2024

We all have stories we tell ourselves. Stories that affect our actions and decisions. We view them as facts, but in reality – they are just a story that we chose to believe. I’ve had a lot of conversations about stories this week and how our stories determine what shows up in our lives. And…

Read More