The Pedicure Approach and Round 2 of Mentorship


pedicureA conversation came up our last mentorship meeting about marketing your time to build your network.

Networking is a tricky subject. Everyone knows that they need to do it, but the very word is enough to make some people break out in a cold sweat. Visions of stick on name tags, awkward conversations and random card passing are enough to make anyone want to take a pass.

For most people, I believe that this is the wrong way to network.

In fact, here is your get out of jail free card: If you don’t want to be there it isn’t going to work. So don’t bother.

Making connections is only the first step to networking. Building relationships is the part that most people miss. And the part that makes it work.

It’s unrealistic to think you can show up, hand out your card to 50 people and then expect all of them to call you with business.

People do business with those they have relationships with.

Here’s a better way to go about it:

If you end up at a typical networking event, make it your goal to connect with 3 interesting people. Schedule a time for lunch or coffee to find out more about them and how you can help their business. If you have read the The Go Giver, this philosophy should sound familiar. Truly the more you help others, the more they will, in turn, help you.

Doing this will make your time much more effective even though you are talking to fewer people.

Or you can go with the pedicure approach.

The pedicure approach is about doing what genuinely interests you and building relationships that way.

Maybe you are into golf, skiing, art museums, music, working on cars, knitting… Find a group of people who like to do the same things as you and spend time with them. Ideally the group should be one that meets on a regular basis so that you have a chance to see the same people multiple times.

Taking clients to get pedicures can be just as effective as a networking event.

Coaching little league is networking as you get to know the parents, joining a running club is networking, all of it counts. Oddly enough, the less it feels like business, the more effective it is likely to be.

The trick is to make sure that you are doing these things consistently.

Go with the mindset that you are there to build relationships and be of service in all things that you do.

To your success!

~ I’m excited to announce the second round of the Mindset ~ Marketing ~ Mastermind group starts in April. If you have been wanting to join the fun, now is your chance. Click here for more info and to register.

Leave a Comment

Signup to receive Nicole's blog posts via email weekly:

Other Posts

Breaking News, 5am Doesn’t Have To Be A Thing

February 9, 2024

I posted a reel on instagram this week that got a surprising amount of feedback. Surprising in how grateful people were to finally have someone admit the truth. You don’t have to be part of the 5am club to be successful. Did your shoulders relax just a little when you read that? I hope so.…

Read More

What If You Could Create Our Own Luck? You Can – I’ll Show You

February 2, 2024

You know those agents – the lucky ones whose clients magically show up, and they always seem to be having fun while posting sales and having a life. The type of agent you wish you could be – someday. What if  YOU could be that person right now?? On the outside, luck can look like…

Read More

Focus on Connections, The Rest Will Take Care of Itself

January 26, 2024

This is your reminder to keep going and trust that things will work. It’s easy to be impatient and want to know how the story ends. Because if we know that, then we can get there faster and avoid making mistakes along the way. But that’s not how it works. And sometimes the mistakes are…

Read More

Let THIS Be The Year You Find Your Tribe

January 12, 2024

This is one of the biggest things most agents are missing in their business. But if you’ve ever been a part of a great mastermind and have a solid tribe you know that it’s one of THE best things not only for your business, but for your soul. We aren’t meant to do this alone.…

Read More

The Myth of January 1st

January 5, 2024

I was chatting with someone this week who mentioned that they were spending this week journaling, planning and deciding what they want to create in 2024. Sounds awesome! But their last comment got me – I know I should have done this sooner, but… Sooner says who? It got me thinking about all of the…

Read More

Metrics vs Joy

December 29, 2023

Ideally it’s both. But somewhere between the joy of dreaming into new goals, and attaching metrics (ie the how) things can go from creative to confining. In the ‘what if’ space – it’s easy to be creative. At this point the possibilities are endless.  There is no right or wrong, pass or fail. Actions and…

Read More

Give Yourself Grace and Shine Your Light

December 15, 2023

As we head into the last 2 weeks of the year Grace and Light are the 2 words that keep coming up. Whether this is your favorite time of the year, or one that you would be just as happy to skip – it’s a lot. It can be an intense time of celebration, reflection,…

Read More

Can I Really Have What I Want?

December 8, 2023

Seems like a simple question. Of course the reflex answer is yes. I can absolutely have anything I want. But deep down do you believe it? I just came back from a few days of business planning with 3 amazing agents. When we get together we go deep. It’s WAY beyond what we want our…

Read More

You Don’t Need To Know All The Steps – Just The Next One

November 30, 2023

Today is December 1st. Which means 2024 is right around the corner. No sooner do we finish celebrating the accomplishments from this year – we reset the counters to zero and look to create something new. We list our goals, envision our future and formulate action plans. All necessary parts of the process. But what…

Read More

When To Let It Be and When to Course Correct

November 17, 2023

I’m over here at my Dad’s still this week. I’ll be here for a total of 11 days. I love the time with him, but his internet is the WORST. I’m actually using my phone as a hot spot to write this post because the internet is so unstable. I’m all for taking time to…

Read More