Why Reviewing Your Stats For 2019 Is A Bad Idea

This post goes against pretty much every business plan ever written. You know the ones – the first 5 pages are spent disecting the current year, and from there you are supposed to spend the next 5-10 pages mapping out the next year?

Have you ever actually filled out those first 5 pages? I mean really filled them out where you analyze your business down to the last detail? I haven’t. At best I’ve made up some numbers so that I can say I filled it out.

For me, business plans like that are overwhelming, and start me off feeling less than. Since I can’t / won’t take the time to figure out the details of the current year, then by the time I get to planning the upcoming year I’m feeling defeated and like I don’t want to do this anymore.

Assuming we are setting goals because we want next year to be somehow different than this year, why don’t we listen to Einstein to said:

“We can’t solve problems by using the same kind of thinking that created them.”

Now maybe your business isn’t a problem. I may have over exaggerated on that one. But if Einstein can get me out of filling out those 5 pages and dissecting my business, I’m going to run with it.

What if we let all of those stats go? What if – instead of focusing on what your average price point was last year and you focused all of your energy and actions on what you want it to be this year?

What if you didn’t base your identity as a listing agent or a buyers agent based on last years numbers and instead focused your actions solely on what you want to create for next year?

I realize that in theory that is what all business plans do, but I would argue that we spend too much time looking at the past and it makes it harder to create a new future.

Here are 5 things you can do to create the business you want for next year:

  1. Look at where your business came from last year: This is a 2 minute exercise. You don’t have to figure out what marketing worked, or anything super detailed. Just look at your closings and see where they came from – referals, a networking group, open houses, other agents, etc.
  2. Do more of that – Whatever your best source was, figure out how you can do more of that in 2020. What if you doubled your FORD calls or you time spent with an organization? How would that affect your business?
  3. Decide what your ideal price point and location is for your business – Commit to being in 10 properties a week that fit that criteria. It can take time to build, but it will work, especially if you do open houses here too.
  4. What didn’t work this year – Look at what you did that didn’t work. Did it take too much time or cost too much money? What’s one thing you can let go of to free up time next year?
  5. What one thing will you do differently – You don’t need a list of 15 new things to make next year great. You need one thing, done consistently. Make your commitment, and in a perfect world, start it now to get the momentum going.

To your success!
Nicole

Leave a Comment





Signup to receive Nicole's blog posts via email weekly:

Other Posts

Because Together We All Get Better

February 23, 2024

I saw a funny meme on Instagram this week portraying the real life vs insta life version of being an agent. The instagram version showed a group of agents eating lunch together in designer clothes at a beautiful cafe. Versus the real life agent sitting alone, on the steps of a vacant house, eating a…

Read More

Breaking News, 5am Doesn’t Have To Be A Thing

February 9, 2024

I posted a reel on instagram this week that got a surprising amount of feedback. Surprising in how grateful people were to finally have someone admit the truth. You don’t have to be part of the 5am club to be successful. Did your shoulders relax just a little when you read that? I hope so.…

Read More

What If You Could Create Our Own Luck? You Can – I’ll Show You

February 2, 2024

You know those agents – the lucky ones whose clients magically show up, and they always seem to be having fun while posting sales and having a life. The type of agent you wish you could be – someday. What if  YOU could be that person right now?? On the outside, luck can look like…

Read More

Focus on Connections, The Rest Will Take Care of Itself

January 26, 2024

This is your reminder to keep going and trust that things will work. It’s easy to be impatient and want to know how the story ends. Because if we know that, then we can get there faster and avoid making mistakes along the way. But that’s not how it works. And sometimes the mistakes are…

Read More

Let THIS Be The Year You Find Your Tribe

January 12, 2024

This is one of the biggest things most agents are missing in their business. But if you’ve ever been a part of a great mastermind and have a solid tribe you know that it’s one of THE best things not only for your business, but for your soul. We aren’t meant to do this alone.…

Read More

The Myth of January 1st

January 5, 2024

I was chatting with someone this week who mentioned that they were spending this week journaling, planning and deciding what they want to create in 2024. Sounds awesome! But their last comment got me – I know I should have done this sooner, but… Sooner says who? It got me thinking about all of the…

Read More

Metrics vs Joy

December 29, 2023

Ideally it’s both. But somewhere between the joy of dreaming into new goals, and attaching metrics (ie the how) things can go from creative to confining. In the ‘what if’ space – it’s easy to be creative. At this point the possibilities are endless.  There is no right or wrong, pass or fail. Actions and…

Read More

Give Yourself Grace and Shine Your Light

December 15, 2023

As we head into the last 2 weeks of the year Grace and Light are the 2 words that keep coming up. Whether this is your favorite time of the year, or one that you would be just as happy to skip – it’s a lot. It can be an intense time of celebration, reflection,…

Read More

Can I Really Have What I Want?

December 8, 2023

Seems like a simple question. Of course the reflex answer is yes. I can absolutely have anything I want. But deep down do you believe it? I just came back from a few days of business planning with 3 amazing agents. When we get together we go deep. It’s WAY beyond what we want our…

Read More

You Don’t Need To Know All The Steps – Just The Next One

November 30, 2023

Today is December 1st. Which means 2024 is right around the corner. No sooner do we finish celebrating the accomplishments from this year – we reset the counters to zero and look to create something new. We list our goals, envision our future and formulate action plans. All necessary parts of the process. But what…

Read More