The Easiest Way to Articulate Your Value

Staging

It’s busy out there.

One of the benefits of being busy is the ability to “stress test” your systems. It’s a perfect opportunity to recognize what’s working and fine tune what’s not. It’s also an opportunity for marketing gold – if you document it.

Last year, I decided to invest in my own staging inventory so that I could stage my own listings. The first couple of times took days to get everything moved and figured out. One of the good things about the boys being around all summer, is they were available to move furniture!

Fast forward to this month and we have listed, and staged, 5 homes. There was limited time to get it done, and no time to reinvent the wheel. We had to create a system. I would love to tell you that I’m able to create my systems before I need them, but for me, I need to get in there and figure it out in the moment.

The great news is that after staging 5 homes it was easy to spot the patterns, and see what worked.

From there, I created a checklist and turned it into a pretty pdf.

Now, I can save time when I stage, or hire someone to do it for me, and give them the list knowing that we will get the same result.

Best of all, I can share the pdf with my clients. What better way to articulate my value, than to share a detailed list of exactly what we do to get them amazing results?

They say that showing is better than telling. Seeing just how much we do for our clients has a lot more impact than us rambling off a list verbally.

What’s your system when you present and negotiate an offer for buyers? How do you vet offers when you are a listing agent? Those steps can be turned into flyers that you can share with your clients to help them understand your value.

Take 30 minutes to write them down and then have someone create a pretty pdf for you.

You are already doing the work, documenting it allows you to have others help and better articulate your value to your clients.

To your success!
Nicole

Leave a Comment





Signup to receive Nicole's blog posts via email weekly:

Other Posts

The #1 Question Agents Don’t Ask, But Should

October 11, 2024

If I told you one question could lead to happier clients, and more sleep for you would you add it to your conversations? I’ve coached hundreds of agents, and every time I bring up this one question it ends up in a blank stare followed by – I never thought to ask that. Ready for…

Read More

If You’re Afraid To Take A Vacation Because You’ll Lose Clients – Read This

October 4, 2024

You’re ready for a vacation, but there’s a voice in your head telling you now is not the time. You have clients that might need help. Or, you don’t have any clients and can’t risk being gone when they finally call. You’re afraid that if they even get a hint that you are somewhere else…

Read More

Your Business Is Meant To Support Your Life Not BE Your Life

September 27, 2024

Here’s what most agents think when they get into real estate: This is going to be amazing! I now have unlimited income potential, the ability to set my own hours, and live a great life. And then one of two things usually happens: You either get busy and push off life until things calm down…

Read More

Announcing The Prosper Mastermind: The Secret to A Profitable Business and An Amazing Life

September 20, 2024

It’s been a heck of a year. You’re proud of yourself for having made it this far. You’ve got lots to celebrate, but if you’re being honest, there are some things that need to change if you’re going to keep doing real estate going forward. Maybe its: Income consistency – The feast / famine thing…

Read More

Expand Your Window of Opportunity

September 13, 2024

Crisp mornings, pumpkin spice lates, leaves that change to vibrant hues of gold and orange –  and a clock that seems to tick louder by the day when it comes to income goals for 2024. Welcome to Fall. In the past, I would get really anxious right about now. I would look at the calendar…

Read More

A Message From Your Future Self

September 6, 2024

There is a future you who is glad you never gave up. Keep going! Things may not be as dire as wanting to give up, but September can bring a sense of urgency in real estate.  You look at the calendar and realize there is only so much time to make close transaction before the…

Read More

It’s Okay To Opt Out Of The Conversation

August 29, 2024

It’s been 2 weeks since the NAR settlement. How’s it going? Scratch that – don’t answer that. Better yet, don’t ask the question in the first place. Yes, there have been major changes in our industry. The impact to our business, depends on who you ask. I’ve talked to agents who: Can’t get Sellers to…

Read More

When You’re Behind, Ready To Take On The World, And Everything Is On Hold

August 23, 2024

It happens every single time! Fortunately I know it’s a pattern so I’m not completely freaking out, but it goes a little something like this: June – school gets out and all is right with the world. I’m done with routines, ready for better weather and to spend time with the boys. It’s awesome. Until…

Read More

We See Evidence of What We Believe

August 9, 2024

Whatever you believe to be true is what you’ll find evidence of in your daily life. I was reminded of this yesterday. It was August 8th.  A big day in the energy world. It’s a day to set intentions, manifest and connect to the Universe. Basically, a day to go full Woo. But I didn’t…

Read More

Things I Would Win A Gold Medal In If They Were An Olympic Sport

August 2, 2024

I love the Olympics! The stories, the athletes, the events, all of it! It’s as inspiring as it is entertaining. The athletes work incredibly hard to compete at that level, and while it’s work, they are leaning into talents that come naturally to them. Which got me thinking – what if we focused on our…

Read More