What’s Your 1 Thing For the 4th Quarter?

Focus on 1 thing

I know the 4th quarter officially starts October 1st, but I always consider September the 4th quarter. Rumor has it September is the new January, and it gives you 3 months to get things under contract and closed before the end of the year.

For me it’s always been a great time to refocus after the summer as I start to become more proactive about my business again.

As I set my goals, I start thinking about what I need to add or tweak in oder to make it happen. And the list starts growing, pretty soon even my current systems, that have been working great, feel like they need an overhaul. It can get overwhelming in a hurry.

Some tasks are better suited for different times of year though. The 4th quarter is about DOING the business. Which means this is not the time to revamp your logo and website. That is better suited for January when clients aren’t ready, and there’s more downtime. *Even if you don’t have a website or logo. Now is NOT the time to work on it.

There is a lot of real estate sales that happens in the 4th quarter. Your sole focus should be on that. Anything on your list should directly bring you business.

Take 5 minutes and brainstorm as many ways as you can to generate business.

From there, pick 1. What’s the one thing that if you did it consistently brings you more business than anything else? For me it’s phone calls. Contacts are one thing, but nothing beats a phone call for generating business in my book. I know that if I just do that, every day, my business will grow. If there’s time, and if I’m motivated I can move down the list and add things like open houses and social media, but neither of those work nearly as well as the calls.

It’s easy to get caught up in thinking that growth requires casting a bigger net of activities, when in reality, that usually just serves to dilute the energy and therefore the effectiveness of whatever you are doing.

I encourage you to commit to your one thing. Bonus points if you track it. Because whatever we track we do more of.

Wishing you great success now and always!
Nicole

Leave a Comment





Signup to receive Nicole's blog posts via email weekly:

Other Posts

Breaking News, 5am Doesn’t Have To Be A Thing

February 9, 2024

I posted a reel on instagram this week that got a surprising amount of feedback. Surprising in how grateful people were to finally have someone admit the truth. You don’t have to be part of the 5am club to be successful. Did your shoulders relax just a little when you read that? I hope so.…

Read More

What If You Could Create Our Own Luck? You Can – I’ll Show You

February 2, 2024

You know those agents – the lucky ones whose clients magically show up, and they always seem to be having fun while posting sales and having a life. The type of agent you wish you could be – someday. What if  YOU could be that person right now?? On the outside, luck can look like…

Read More

Focus on Connections, The Rest Will Take Care of Itself

January 26, 2024

This is your reminder to keep going and trust that things will work. It’s easy to be impatient and want to know how the story ends. Because if we know that, then we can get there faster and avoid making mistakes along the way. But that’s not how it works. And sometimes the mistakes are…

Read More

Let THIS Be The Year You Find Your Tribe

January 12, 2024

This is one of the biggest things most agents are missing in their business. But if you’ve ever been a part of a great mastermind and have a solid tribe you know that it’s one of THE best things not only for your business, but for your soul. We aren’t meant to do this alone.…

Read More

The Myth of January 1st

January 5, 2024

I was chatting with someone this week who mentioned that they were spending this week journaling, planning and deciding what they want to create in 2024. Sounds awesome! But their last comment got me – I know I should have done this sooner, but… Sooner says who? It got me thinking about all of the…

Read More

Metrics vs Joy

December 29, 2023

Ideally it’s both. But somewhere between the joy of dreaming into new goals, and attaching metrics (ie the how) things can go from creative to confining. In the ‘what if’ space – it’s easy to be creative. At this point the possibilities are endless.  There is no right or wrong, pass or fail. Actions and…

Read More

Give Yourself Grace and Shine Your Light

December 15, 2023

As we head into the last 2 weeks of the year Grace and Light are the 2 words that keep coming up. Whether this is your favorite time of the year, or one that you would be just as happy to skip – it’s a lot. It can be an intense time of celebration, reflection,…

Read More

Can I Really Have What I Want?

December 8, 2023

Seems like a simple question. Of course the reflex answer is yes. I can absolutely have anything I want. But deep down do you believe it? I just came back from a few days of business planning with 3 amazing agents. When we get together we go deep. It’s WAY beyond what we want our…

Read More

You Don’t Need To Know All The Steps – Just The Next One

November 30, 2023

Today is December 1st. Which means 2024 is right around the corner. No sooner do we finish celebrating the accomplishments from this year – we reset the counters to zero and look to create something new. We list our goals, envision our future and formulate action plans. All necessary parts of the process. But what…

Read More

When To Let It Be and When to Course Correct

November 17, 2023

I’m over here at my Dad’s still this week. I’ll be here for a total of 11 days. I love the time with him, but his internet is the WORST. I’m actually using my phone as a hot spot to write this post because the internet is so unstable. I’m all for taking time to…

Read More