What’s Your Definition Of Marketing?
According to Dictionary.com marketing is:
1. the act of buying or selling in a market.
2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.
Sounds pretty dry for something that gets so much hype.
We tend to think of marketing as big, expensive, corporate ad campaigns with animation, super heroes and special effects galore. Things that we can’t even begin to touch as a real estate agent, or small business owner.
Yet, some agents manage to crush it with a steady stream of clients.
Marketing is essential for any successful business.
2 big questions that usually come up are:
What do I do?
and
How do I make time for it?
What gives?
First, let’s focus marketing into 3 key points:
- Presentation: Ever heard the phrase “presentation is everything”? Well everything is also a presentation. From the little to the big. Are you on time for appointments? Do you respond in a reasonable amount of time? Are you well dressed? (ie. Not in yoga pants with your greasy hair in a baseball hat.) Do you have professional pictures for your listings? Do you proof read emails and print materials for spelling? When you look at it this way, you are already doing a lot a marketing. The question is: are you making the most of it?
- Engagement: Marketing for both yourself and your properties is about story telling. It’s a conversation, not a one and done interaction. Property videos are great because the sense of movement draws people in and keeps them coming back. Your personal marketing should also engage. Think of everything you do as a conversation starter.
- Consistency: This is far and away the most important piece. Whatever you do, do it consistently. If you are on social media, be consistent on 1 or 2 channels than sporadic on 6. For your Buyers and Sellers, it’s better to show up with a 6 page client package that you are completely comfortable with vs wasting time recreating the wheel every time. Consistency to us feels boring. To your clients, it is a key element to building trust. This is the biggest issue of the three, and something we cover in-depth during the Mindset ~ Marketing ~ Sales Mentorship Group.
Remember, marketing works when you least expect it.
You can post on social media and send out postcards repeatedly thinking they aren’t doing anything at all. Then, all of a sudden a client shows up, seemingly by magic, as a result of one of those.
If you are struggling with too many options, and not enough focus know that you are not alone.
Join us for the next round of the Mentorship Group to narrow your focus and increase your results. The fun starts April 12th.
To your success!
Signup to receive Nicole's blog posts via email weekly:
Other Posts
Markets Like This Call For Shorter Timeframes
For 30 years I’ve planned a year at a time. But right now I’m doing things differently. I’m breaking my plan into 60-90 day chunks. Short term planning used to stress me out. It felt like there wasn’t any margin for error if I got off track. However, right now, it feels supportive. While I…
Why I Stopped Doing Open Houses The First Weekend
Open houses the first weekend – we all do them. We tell our clients it will increase exposure. But what if those open houses are making it more difficult to sell your listing? Consider this… Buyers have come to rely on open houses to view properties. It’s convenient for them, but it means fewer showings.…
What If The Market Is Better Than You Think?
Try this on for size: What if the market isn’t good or bad? What if it’s about shifting your perspective? There are amazing opportunities for both buyers and sellers right now. For buyers: Prices are down (yay!) and interest rates are up (boo!). Buyers need to consider both. In many areas prices are down 10-20%.…
Showing Up Is Key To Letting The Good Stuff In
Why do I show up? Why do I write these emails?Why do I teach classes?Why do I believe that energy and mindset work are the foundation of real estate success, and life well lived? Because whatever it is you want – aka, the good stuff – An income that funds your lifeGreat relationships FunHappinessPeaceJoy ALL…
The Cost of Waiting
I’ve talked to many agents that are waiting…. Waiting for interest rates to get betterWaiting for the market to improve (whatever that means)Waiting to show up on social media until they know how to create the perfect viral postWaiting … Waiting … Waiting … I get it. The only thing worse than feeling stuck, is…
It’s Not Just Your Story – It’s Everyone Else’s Too
I’ve spent years working on my own limiting beliefs — but I discovered one at the Abraham Hicks workshop last weekend that I had completely missed. Esther, aka Abraham Hicks, has been a leader in mindset, energy, and attraction for decades. My mom actually took my sister and me to a workshop 30 years ago,…
Bet On Yourself VS The Market
Last week I shared how the end of August is a weird time – wanting to savor summer, while also shifting back into work mode. Turns out I’m not the only one this happens to! Thank you for all of the notes and feedback. I’ve found that when I’m not taking action, I spend WAY…
I Used To Dread The Last 2 Weeks Of August
Thirty years in real estate has taught me a lot of things. One of the best is this: I can finally see my own patterns. Like the one where I get twitchy every year mid-August. Part of me wants summer to stretch on forever. Part of me is itching for routine, order, and the satisfaction…
Beliefs = Actions = Results – It Matters Where You Start
August is an interesting month for me. I’m savoring the relaxed pace of summer, while also starting to think about Fall and shifting back into work mode. With a shift in focus I naturally start wondering what will happen. Will I be busy? Where will my clients come from? Will they be buyers or sellers?…
What Do You LOVE About Your Business?
I’m back!!! There’s been a lot going on lately, (more on that in a later post) and it’s been a few weeks since I’ve sent you a note. Needless to say, I’ve missed you! I’ve been moving through a lot of ‘life’ lately, and there’s been a common thread in my business that has surprised…